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5 Tips for Making The Most Of Your Internship

I remember my first experience as an intern. It was for an investment bank when I was 16 years old – young, ambitious but utterly clueless as to what actually happened in the working world, let alone the “exotic credit division”. One thing that I did appreciate was the experience of being in the apotheosis of a challenging, vibrant and noisy working environment, especially when so young. It gave me a feel of what the real world was like, and made me begin to think about my future in a serious way.

I have gone from a grungy teenager paradoxically dressed in a suit and thrust into the finance world, to an indie mophead working at a music magazine, to a clean shaven ‘Harvey Spector’ wannabe in a law firm, to finally a PR professional. During all of these internships (and identity crises), I have learned how to ensure the internship process is as valuable and productive as possible – and not the stereotypical experience of tea making and photocopying.  

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5 Tips for Making The Most Of Your Internship
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5 Reasons Your Startup Needs PR

Getting your startup off the ground and running can be challenging. A large part of developing a business plan is thinking strategically about the ways you want your business to grow from an early stage startup to a fully established enterprise. Doing your homework is critical to understanding how to amplify your brand and prepare for market entry.

Alas, you hit ‘Enter’ on your Google search: “Does my startup need PR?”  Over 11 million results are now at your disposal – and you thought deciding on dinner was going to be difficult.  The Internet is crowded with various opinions and conflicting ideas, each providing their own merit and judgment for why a startup will or will not benefit from PR.

Here are five reasons in favor of having PR as a core strategy for your startup:

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5 Reasons Your Startup Needs PR
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How to retain staff: 6 ways to keep your employees happy

Regardless of your organization or industry, attracting and retaining talent will always remain a priority. As the employment industry continues to rebuild itself after the 2008 financial crisis, employers are looking for ways to retain qualified talent. Finding a candidate that fits a role can be challenging. Ensuring that the talent you acquire stays engaged and committed is becoming another task that companies must dedicate resources towards.

According to a Gallup poll, less than one third of the U.S. workforce are engaged in their current jobs. For many growing companies, this proves to be a daunting statistic. Recruiting talent that is invested in the job, as well as your company, is crucial towards building a core team of internal employees. The more engaged your employees are, the more likely it is that they will represent your brand well, both inside and outside of office hours.

Here are six ways to retain talent and keep your employees happy:  

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How to retain staff: 6 ways to keep your employees happy
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3 Things We Learned at SXSW 2015

Created in 1987, SXSW now attracts over 152,000 people for the 10 day conference, with over 30,000 people attending the Interactive conference this year. It is no wonder that the Interactive SXSW conference is considered the biggest of its kind in the world.

Providing a platform for new and creative ideas and technologies, the conference is known for launching tech start ups into the mainstream. Amongst the vast web of speakers, inventors and attendees, here are three of the most eye-capturing award winners whose discussions and innovations range from immortality to expressive clothing.

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3 Things We Learned at SXSW 2015
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7 ways to land your second “real” job

“Tell me about what you would bring to the Senior Kitten Manager role”  

You’ve made it out of college and survived your first internship, your first day on the job, your first performance review, and your first office holiday party. Whether you’ve been at your first job for months or most of your adult life, at some point you may want to explore what else is out there. Your first job equipped you not only with the skills specific to your industry, but also how to function in a workplace environment.

From here, you can go anywhere. Finding your second job is different from your first. There’s no college career center to guide you, no campus recruiters inviting you to networking events. Instead, the most precious tools you have are your experiences, your network and your perserverance. Here’s how to get started:

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7 ways to land your second “real” job
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3 ways for startups to stand out at Mobile World Congress

(Image: catwalker / shutterstock.com)

Each year, more than 85,000 attendees walk the exhibitor halls of the Mobile World Congress (MWC) in Barcelona to set their sites on the “next big thing” in mobile, tablet, or wearable tech. This year will be no exception.

Starting March 1st with a soft opening, companies from all over the world will begin to showcase their latest designs, all with the hopes of garnering the attention of prospective buyers and press. Over 1,900 exhibitors are expected to take up shop for the week and represent their countries’ hottest new ideas. Bigger names at the conference include Facebook’s CEO Mark Zuckerberg and Tom Wheeler from the FTC.  It’s expected that larger name brands will sound off in unveiling their much-anticipated models. 

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3 ways for startups to stand out at Mobile World Congress
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Media Training 101: How to handle interviews

Media training is now an integral part of any business. Given how fast quotes and interviews travel – and poor interviews often travel faster than good ones – it is crucial to prepare for a confident message delivery. Green Party leader, Natalie Bennett, may be wishing she’d spent a little longer preparing after describing her own recent interview on LBC radio as “excruciating”.

Host Nick Ferrari pushed Bennett on her plans to build 500,000 new council homes, funded by removing tax relief on mortgage interest for private landlords. She didn’t know the cost of the homes, nor how much would be raised to cover it. And it went worse from there onwards, with large silences, awkward shuffling, and even coughing taking up a large part of the interview. She repeated herself, struggled with questions and attributed the performance to a “mind blank”. 

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Media Training 101: How to handle interviews
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How to stand out in the growing NYC tech scene

In 2014, Endeavor Insight worked alongside the Partnership for New York City to publish a report called “The Power of Entrepreneur Networks: How New York City Became the Role Model for Other Urban Tech Hubs.” The study conducted was an in-depth look at the rapid expansion of New York City’s tech sector, and more specifically, as a growing entrepreneurial ecosystem.

The results of the study demonstrated the influx of tech startups to Silicon Alley, and the potential power the urban hub has for creating economic growth. Over the course of a decade, the study proved that New York City’s tech sector grew twice as fast as Silicon Valley, and saw a 240% increase in venture capital funding from 2003 to 2013.  In 2013 alone, the tech hub saw more than $3.1 billion in funding invested into the tech community.  So, what impact does this rapid expansion of the NY tech sector mean for other startups and trades in the industry? 

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How to stand out in the growing NYC tech scene