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Weekly Trends Report – 30 September 2016

It’s time for the final Clarity Weekly Trends Report of September in what has been a busy week for Swedish music streaming giant Spotify.
Spotify to buy SoundCloud?
Rumours abound that Spotify is planning to buy SoundCloud, the champion of independent musicians around the world (and good friend of Clarity!).
  • Soundcloud recently launched its own paid music streaming service, called SoundCloud Go
  • Spotify has more than 100 million users worldwide, and has this week launched in Japan
  • Japan is the second largest music market in the world, worth around $3bn
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Weekly Trends Report – 30 September 2016
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Germans and the startup community

Germans have a unique approach to tech startups – but you can turn challenges into opportunities.

Before I get started, I should point out that I´m German myself. Sure, nobody can talk for the whole community, and if they say they can, they probably don’t know what they are talking about. But the German mindset about startups has a special flavour nevertheless.

It would be unfair to say the German startup community is shy or simply behind. It’s more about a different focus, a really unique one. While most of the startup communities around the globe are about fast-growing companies and making life more comfortable and easy, the German mindset is still about sustainable growth and not violating rights in any way. Additionally there is a regulatory framework from the Mittelstand (middle class) that has a big influence on the German company regulations.

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Germans and the startup community
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Weekly Trends Report – 23 September 2016

New gadgets, acquisitions, rumours of acquisitions and a retreat from the digital entertainment market all feature in this week’s Trends Report from Clarity.
Google getting serious about selling its own phones
Google’s Android powers 84% of the smartphones sold in the first quarter of 2016, but few of these handsets actually carry Google’s own branding - they are much more likely to bear the marks of Samsung, HTC, LG, Huawei or others. However, it seems Google is going to launch new devices next month and is taking the matter very seriously.
  • The handsets are likely to be called Google Pixel, rather than use the previous Nexus name
  • A massive marketing campaign titled ‘Made By Google’ has been rolled out ahead of the expected 4 October launch
  • Reports suggest that the phones will run a version of Android with added features as yet unavailable on any other handsets

 

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Weekly Trends Report – 23 September 2016
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Weekly Trends Report – 16 September 2016

In what’s been a busy week in many different sectors of the tech industry, we take a look at the most interesting headlines.

 

Twitter is introducing longer tweets
From 19 September it will be easier to fit exactly what you’re trying to say into a single tweet, reports The Verge. So is Twitter increasing the 140-character limit? Well, no, not exactly. But it is changing how it counts those 140 characters.

  • Media attachments like GIFs and images; polls; and quoted tweets will now no longer count towards the limit
  • Plans to do this were first announced in May, but the timescale was never made clear until now
  • Twitter is still looking into other ways of letting users express themselves more thoroughly, rather than just through tweetstorms or screenshots of the iPhone’s Notes app
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Weekly Trends Report – 16 September 2016
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#dmexco2016: Trends in the adtech world

1,010 exhibitors crowded into 1 million Sq Ft at this year’s dmexco event in Cologne. As the exchange of business cards and buzzwords comes to a close, what were the discernible trends from the conference?

Data and programmatic
Speaking of buzzwords, here are the two worst offenders. The constant “you must use data, and be smarter with it” mantra has become repetitive. This year, debate ensued over how marketers and brands can go about creating actionable insights on their data. How are you supposed to maximise it and use it to protect and perfect your brand? Many are working on the solution and those who can solve the data conundrum are sure to win hearts and minds at next year’s event.

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#dmexco2016: Trends in the adtech world
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Weekly Trends Report – 9 September 2016

In the first in a new series of weekly news round-ups, Clarity brings you the best and biggest tech stories from around the web.
Apple announces iPhone 7 & iPhone 7 Plus
Dominating the headlines was Apple’s ‘special event’ in California where the new iPhone line-up was announced.
  • Reddit users spotted that an over-eager staff member listed the devices on the Apple website before the official announcement.
  • However, the real controversy revolved around the removal of the headphone jack, with Apple instead offering its own wireless earphones - known as Airpods.
  • Apple described this move as ‘courageous’ - but many commentators reckoned the move was more about increasing profit margins.
Microsoft developing Slack competitor
Shifting the focus from hardware to software, reports emerged this week that Microsoft is developing a rival to Slack.
  • Skype Teams, as it is reportedly called, will support direct messaging as well as threaded conversations, a feature that Slack doesn’t yet have - a criticism we’ve often raised here at Clarity HQ.
  • Slack is very much the darling of the team messaging space, raising $540m in funding to date and boasting some 2.7m daily active users, at the last count.
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Weekly Trends Report – 9 September 2016