Will banning AVEs actually work? Probably not
You probably know what we think of advertising value equivalent (AVEs) metrics at Clarity PR, following our UK MD, Sara Collinge’s piece in February on the topic.
However, the industry debate just continues to rumble on.
Following on from Sara’s piece, The Chartered Institute of Public Relations (CIPR) is now going to publish a new professional standard on public relations measurement in the autumn which, it says, “will identify the use of AVEs in public relations as unprofessional and set out an expectation of members that their use will cease.” Guidance on these new rules will be presented to the CIPR council in September 2017.
Adtech vendors need to be their customers’ best friends
It has been one of the fastest success stories in technology. “Adtech” – the collective name for platforms helping advertising buyers and sellers to target, trade and transact – has been booming.
In recent years, the sector has seen a flood of investment, as venture capitalists poured money in to a segment that facilitates the internet’s primary monetisation model.
How working with a PR agency can boost a fintech company
If you’ve never heard of the term fintech then you are probably in the minority. It’s been in the media spotlight for several years now, sparked by a wave of innovative new businesses offering slick financial services to consumers, or enabling technologies to banks and retailers to enable them to operate more effectively.
The movement wasn’t self-conscious enough to describe itself as ‘fintech’ in the beginning – that tag came from the media. A portmanteau of the words ‘financial’ and ‘technology’, it describes any digital service or platform that supports or enables banking or financial services.
How to make an impact at events and conferences
Congratulations, you’ve decided to take the plunge and exhibit at a conference!
It’s a costly decision and not one to be taken lightly, though if you take these simple tricks and tips into consideration, you can ensure your event goes ahead without a hitch.