Laughing off a social media horror story – Twitter and the Carabao Cup

carabooUnless you’re a West Ham fan like me, or perhaps a fan of Bristol City, you may well have been oblivious to what was going on on Twitter on the afternoon of Thursday 26th October 2017. It was a brand horror story appropriate for the time of year, played out in a very public forum, the like of which will cause nightmares for years to come.

The EFL Cup, otherwise known as the Carabao Cup, is far from being the most illustrious football competition in the UK. The Premier League has become so powerful in recent years that even the FA Cup has lost its magic, leaving little passion remaining for what has previously been known as the Milk Cup, the Rumbelows Cup, the Coca-Cola Cup and the Carling Cup.

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Laughing off a social media horror story – Twitter and the Carabao Cup

Twitter’s PR problem is humanity’s PR problem

metoo

Twitter has been getting a bad rap recently. In response, it has said it will be taking a more aggressive stance against abuse on its platform, as well as a crackdown on hateful images and pornography.

Now I remember first writing about this particular social network when working on the news desk of a tech magazine back in the mid noughties. Gleefully describing it as a ‘micro-blogging service’ (and probably equally gleefully contending that it would never catch on, something I also said about the iPhone), could I – or anyone else – have predicted what a hell site it would turn into?

It was a place where everyone had a voice and ordinary people could interact with celebrities. A level playing field, if you will. But over the years, it has spiralled out of control into one big slanging match. Brand reputations are under attack from angry customers. Journalists are criticised for what they report. Politicians are scorned for expressing their views. Rabid tribes of opinionated chumps itch for a fight. Ordinary people get sucked in and waste hours arguing with contrarians. Somewhere among all this, a few valuable tweets reside – but it seems that they become fewer by the day.

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Twitter’s PR problem is humanity’s PR problem

Data proves the strategy behind issuing a Friday press release

press_release_distribution“When is the best time to send my email?” In marketing, there is a host of analysis, best practice and science behind answering that thorny question.

In public relations, not so much. This is an industry that has long relied on qualitative tactics and gut instinct.

Until now. Because data can, in fact, validate whether key press strategies can work for a brand.

Take the case of Ryanair. No stranger to publicity, Ryanair is usually keen to generate as many headlines as possible. But, when it was forced to cancel around 1,900 flights due to administrative errors last month, the airline resorted to a common industry tactic – minimising attention by sneaking the announcement out late on a Friday afternoon.

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Data proves the strategy behind issuing a Friday press release
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The best Augmented Reality experiences on iOS11

The launch of iOS11 has opened up a massive new audience for Augmented Reality (AR), a technology that has so far struggled to break through to the mainstream.

 

While we’ve been talking about the concept of putting digital layers on top of real-world environments to literally augment reality for several years, it hadn’t really caught on. There was the odd success story such as Blippar, but we were still waiting for that watershed moment. Well, that moment might have finally come with the launch of iOS11, with its built-in support for AR experiences.

 

While Android announced support for AR with its ARCore a few weeks back – and Google’s hardware-based solution, Tango had shown some promise – it’s likely to be Apple’s support that really brings AR into the limelight. After all, Android’s fragmented ecosystem limits the number of devices that can run ARCore, while Apple’s user community is much more likely to be running the latest version of iOS and use hardware capable of supporting ARKit.

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The best Augmented Reality experiences on iOS11