Where are they now? Clarity’s ed-tech alumni

edtech2The UK now has as many education technology companies as those in the financial technology space – and the country attracts a third of all Europe’s ed-tech investments, according to research for this year’s London EdTech Week.

Learning is close to the hearts at Clarity. That is why the company last year selected the UK Electronics Skills Foundation (UKESF), which encourages young people to study and work in the electronics sector, to benefit from pro bono communications services.

And, in the last few years, we have helped many of the emerging crop of ed-tech startups spread their message. But every student graduates, so what have our ed-tech alumni been doing since working with us?

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Firefly Learning

Firefly is a learning platform, school intranet and Virtual Learning Environment that helps boost education digitally, by helping students, teachers and parents to easily create and share a range of material.

And it made a great story. Joe Mathewson and Simon Hay started the company in 1999, whilst themselves studying as pupils at St Paul’s School, London, in a bid to digitise their homework and assessment processes.

Now the platform is up to version six, introducing self-marking questions, advanced assessment workflows, smart lesson plans and, because education shouldn’t all be done on devices, a projection mode, for teachers to easily show their content on a large screen.

Home Learning College

Learning, like society, is going through a revolution. Many people believe that traditional teaching methods, like a teacher addressing a room of silent children from the front of classroom, belong in the Victorian era.

Home Learning College aimed to change all that. With its online community now numbering tens of thousands of students around the world, its founders really know how to make digital learning materials engaging for everyone. In fact, it was clear they felt elearning didn’t just have to be as good as in-person learning – it could be far more effective.

Since working with Clarity, the company has gone on to become the UK’s largest online provider for professional qualifications, has clocked over two million learning hours per year, for more than 3,800 companies and has even rebranded to the snappy-sounding “Avado”.

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Primo

When Primo emerged in 2014, the “learn to code” mantra was still a little left-field. But, by the time Primo founder Filippo Yacob, a former engineer and university drop-out, had finished doing a tour of UK news channels to spread the word, the country was slowly switching on to the necessity for play things that helped children learn logic.

Cubetto is Primo’s wheeled wooden character that rolls along the floor when a child, aged three and up, inserts shades in to a board in the correct pattern.

Since working with Clarity, Primo has gone on to be featured in an Amazon Video documentary about entrepreneurship, to become pivotal to education programmes in places like Illinois and Belgrade, and to raise $781,823 through Kickstarter for a new product line – eight times what it sought.

We love the story Primo tells about its mission to intervene early in children’s education, and think you’re going to see Cubetto on more living room floors in the years ahead.

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Where are they now? Clarity’s ed-tech alumni

The Best of the Worst: 2017’s PR Disasters #3: The Ego-driven, Schadenfreude-inducing Fyre Festival Catastrophe

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With a too-small team of inexperienced, egotistical and greedy bros at the helm, not enough time and even less money, the Fyre festival is our third dis-honoree for PR Disaster of the Year. This event, promoted as a lavish, star-studded extravaganza on a private island in the Bahamas, was destined to be a failure from the very beginning.

Perhaps if their marketing had been as inept as their planning, they could have kept this misguided, overly-ambitious idea from becoming the utter clusterf* that it was.

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The Best of the Worst: 2017’s PR Disasters #3: The Ego-driven, Schadenfreude-inducing Fyre Festival Catastrophe

Rapid growth, Brexit concerns, gender issues: 20 quick facts about the state of European tech in 2017

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Each year VC Atomico compiles a report into the state of European technology focusing on the growth of companies, the amount of investment and the key trends around industry niches. To compile the data it hooks up with many partners from LinkedIn to the London Stock Exchange and supports this by interviewing founders from across the continent.

This year is especially interesting from a British perspective as the report shows the impact of the triggering of Article 50 on the tech community in both the UK and Europe.

It is a fascinating, if slightly hefty read, so if you don’t have the time to wade through the whole doc (download here) we have plucked out 20 of its most interesting conclusions.

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Rapid growth, Brexit concerns, gender issues: 20 quick facts about the state of European tech in 2017

Things to consider before engaging in a Christmas PR campaign

Christmas-Wallpaper-Free-01Christmas is one of the key sales periods for any product business. Alongside an integrated marketing campaign, engaging a PR company for that well-needed sales boost over the festive period is a very effective way to increase brand awareness and get your product in front of the people who are most likely to buy it.

If you are thinking about PR for next year, here are six things to consider to ensure that your Christmas PR campaign is a success.

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Things to consider before engaging in a Christmas PR campaign

The German tech industry’s take on the recent governmental elections – a missed opportunity?

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Incredible as it may seem the German governmental elections were actually in September and we still have a stalemate. In recent elections there have been three outcomes; a left-green, a conservative-liberal or a grand coalition. Yet this year many things have changed. As the first round of talks just failed, many of the people in the field of startup business are disappointed. We may have missed a big opportunity for Germany here.

But first a very brief summary of the results for everyone that did not follow the German elections in detail.

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The German tech industry’s take on the recent governmental elections – a missed opportunity?

How we set up a Black Friday newsroom for PCA Predict – and the amazing results we achieved

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Black Friday is one of the busiest dates in the retail calendar, and it offered a real time to shine for Clarity client PCA Predict (a GBG company). However it’s also one of the most saturated with many companies competing to be heard. It was our challenge, therefore, to cut through the noise and gain media exposure for PCA Predict in a very competitive space.

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How we set up a Black Friday newsroom for PCA Predict – and the amazing results we achieved