Clarity

Why GDPR is an opportunity for PR agencies

Noticed that you are receiving a lot of communications from companies asking you to opt in to their emails recently? That’s because we are now just days aways from the introduction of the General Data Protection Regulation (GDPR) across the EU and potentially massive fines for companies who transgress it (up to €20 million or

Clarity’s views on content and integrated campaigns

A couple of weeks ago we were lucky enough to attend a conference curated by the Midlands branch of the CIPR – the Chartered Institute of Public Relations, at Birmingham City University. There were many great sessions, which among other things looked at the how the BBC serves the Midlands and how technology will change

Meet Clarity’s new London Account Director – Callum McCaig

Every now and then we give Clarity’s employees the chance to share a little more about their lives, careers and favourite things. This time it is Callum McCaig, our recently arrived Account Director, in the spotlight. Callum joined from fintech startup Curve, where he led communications and successfully managed its European launch. Previous to this,

Cision’s State of the Media report – some good news for PRs

One of the most frequently told stories in media circles in the last couple of years is the way in which the contagion of fake news has actually benefited serious journalism. Titles that were once struggling to convince readers to part with money for subscriptions and memberships found themselves in the thick of the battle

Preparing an ICO? Six PR/marketing points to consider

If you are planning on launching an ICO at some point in the near future then the last few weeks have probably caused you to re-calibrate your plans. The news that social networks have chosen to ban Crypto and ICO ads is not entirely surprising given the concerns about some of the entities that are

What is newsjacking – and why brands need to think about it more…

Newsjacking. It’s an incredibly useful strategy for brands looking to raise their profile – particularly within the UK. But many people don’t know much about newsjacking as a tactic – what goes into it, when it’s appropriate (and not so appropriate), why it’s a great tactic, who should comment, and how to go about it