Clarity

Five ways Twitter can help boost your PR efforts

When engaging in a public relations campaign, companies tend to rely heavily on building an audience solely through media coverage, without capitalising on other ways to amplify their presence alongside it. Social media, and Twitter more specifically, serves as a complementary tool that can be used to add greater value to media coverage achieved, helping

Clarity and charity: boosting the STEM sector

Since the company was formed in 2012, Clarity has worked with charities such as Alive and Kicking and Restless Development with the aim of doing our bit to make the world a better place. But as a small company trying to establish itself and grow a sustainable business it hasn’t always been easy to dedicate

United: How not to manage a PR crisis

Another week, another brand forced to refer to the PR Crisis Communications Playbook. In fact, I would think that United Airlines’ copy of this publication is looking rather dog-eared by now, given the recent debacle surrounding appropriate clothing for passengers. A much more serious PR crisis arose, though, when footage and witness accounts of an

Pepsi: Why your brand’s message needs to be clear

Pepsi. Has there ever been a brand that lived more in the shadow of its closest rival? The perpetual challenger, which has provided us with “over 100 years of fun and refreshment”, finds itself in the public eye for all the wrong reasons right now. The company has provoked some strong reactions – pretty much

Five key media trends in 2017: from chatbots to fake news

Last week I was lucky enough to have spent a couple of days at the Digital Innovators’ Summit held in Berlin, Germany. It is an event that brings together representatives of many of the leading magazine, news and website publishers from across the globe to discuss how their industry is changing. Each year too a

Will AI replace public relations professionals?

Is PR the kind of job that could ultimately end up being done by robots? While practitioners will point to the fact that PR is traditionally a relationship-based game, there are a number of tedious tasks that it could make sense to automate. Sending out press releases on the wires, for a start. Artificial Intelligence

German fintech and Brexit – Don’t panic, it’s politics

There have been many predictions from many different people on what is to come for the German finance and technology sector after Brexit. In reality no one knew before and no one knows now how it will all pan out. However, there are some things that are getting clearer as time passes by. The most obvious thing everyone

Five observations about MWC 2017

This year’s Mobile World Congress was a rather strange affair. For in spite of the showcasing of transformative technologies like 5G and the Internet of Things, it was actually a feature phone from a trusted old brand that stole the show. 1. Nokia takes us back to the future The biggest queues at the Fira

Why it’s not OK for a CEO to be rude to anyone

It’s the kind of thing that most PR professionals have nightmares about. While clients can often feel aggrieved when they receive negative coverage, if they actually decide to attack the journalist responsible in a public forum such as Twitter, you have a disaster on your hands. So, like most of the rest of the people

Is your startup ready for PR?

We’d love to say that your startup should have a PR agency in place from the get go, however, this isn’t always the case. Regardless of how brilliant, innovative and unique your startup is you still need all your ducks in a row in order for a PR agency to create an effective strategy that