Clarity

WTF is blockchain? An explainer

It’s a word that keeps cropping up, and it’s supposedly set to transform a number of different industries in the very near future – so why can so few people seem to explain what blockchain is?   Just the name of the technology and the way the word is used generate confusion. Some argue that

Adtech goes to DMEXCO to prove its worth

Rarely has an industry segment endured such a reversal in sentiment.   Just a couple of short years ago, advertising technology was hot. After all, new-wave platforms, programmatic tools, measurement systems and attribution suppliers help publishers, advertisers and agencies achieve greater efficiency and better results.   Then came the transparency troubles. P&G’s marketing chief gave

Five key consumer electronics trends that will own the rest of 2017

September and October are arguably the two busiest month in the year for consumer electronics. The new products begin to roll out at the IFA exhibition held in Berlin and keep going through until November. Along the way there are likely to be high profile new launches from Apple, Samsung and LG plus a raft

How to make the most of August in PR and comms

Unbelievably, August is nearly upon us. Traditionally August is seen as the quiet month – everyone is on holiday, or so it seems, so projects get paused and things get put on hold, making for a busy September.   Well, this might not all be quite true – as we’ll explain in a post later

The fintech firms flying the flag for London

As it’s London Fintech Week, we’ve taken a quick look at some of the fintech companies that are flying the flag for London right now.   London’s status as the world’s premier fintech hub is by no means assured, with strong challenges coming from Silicon Valley, New York, Hong Kong and Singapore. And with some

The best fintech blogs and newsletters: Our top 8 picks

It’s London Fintech Week this week, a series of conferences, exhibitions and parties where delegates from around the world gather to learn, network and promote this burgeoning industry.   While Silicon Valley, New York, Hong Kong and Singapore can all put forward a strong claim, London is very keen to flaunt its credentials and declare

Five underestimated PR metrics that spell success

It used to be that PR was measured according to advertising metrics called AVEs (advertising value equivalent). Things have since moved on, and AVEs have been deemed no longer an accurate way of measuring PR efforts – certainly by us here at Clarity, even if it could prove tough to phase them out altogether. After all, as the

AI in advertising: Brand bots and cognitive computers make their pitch

It is billed as the festival of creativity – so why were the meeting rooms and beachfront cafes at last month’s Cannes Lions buzzing with talk of machine learning, probabilistic modelling and blockchain transaction dispersal?   None of these things sound especially creative, but the hand of artificial intelligence is now beginning to touch every

Five Insurtech companies to watch

Over the last 12 months Insurtech has become one of the most overused words in the British startup universe. It seems everyone wants a slice of the action in an industry which looks ripe for disruption. More recently, the bigger companies have been getting their act together and embracing all kinds of technology from AI