Digital advertising is a £165 billion industry, but it is one that has a fairly significant problem. Yet after a gathering of key decision makers last week, we may be one step closer to a long-term solution. Let’s take a step back. Think about the way you’ll spend your day today, from avoiding eye contact
It might not surprise you to discover that the Clarity team are serious news junkies. We spend mornings combing through round up emails, poring over the papers old school style and checking online feeds for live updates. The source that invariably delivers the news quicker than anyone else though is of course Twitter. Sure the
So what do you think are the key trends that will shape earned media in 2018? Are they likely to be technologically-driven? Or are the most significant changes going to be cultural ones that are a response to the ever evolving world of news media? Gorkana asked a series of experts for their predictions for 2018 and came
Every now and then CES, the world’s largest and most influential consumer electronics show, gets eclipsed by something that is happening elsewhere in the gadget world at the same time. This year the big topic of conversation was centred around the Uber rival Lyft. In collaboration with its partner Aptiv it offered delegates a free
The UK now has as many education technology companies as those in the financial technology space – and the country attracts a third of all Europe’s ed-tech investments, according to research for this year’s London EdTech Week. Learning is close to the hearts at Clarity. That is why the company last year selected the UK
The Best of the Worst: 2017’s PR Disasters #3: The Ego-driven, Schadenfreude-inducing Fyre Festival CatastropheClarity 15th December 2017
With a too-small team of inexperienced, egotistical and greedy bros at the helm, not enough time and even less money, the Fyre festival is our third dis-honoree for PR Disaster of the Year. This event, promoted as a lavish, star-studded extravaganza on a private island in the Bahamas, was destined to be a failure from
Rapid growth, Brexit concerns, gender issues: 20 quick facts about the state of European tech in 2017Clarity 14th December 2017
Each year VC Atomico compiles a report into the state of European technology focusing on the growth of companies, the amount of investment and the key trends around industry niches. To compile the data it hooks up with many partners from LinkedIn to the London Stock Exchange and supports this by interviewing founders from across the continent.
Christmas is one of the key sales periods for any product business. Alongside an integrated marketing campaign, engaging a PR company for that well-needed sales boost over the festive period is a very effective way to increase brand awareness and get your product in front of the people who are most likely to buy it.
Incredible as it may seem the German governmental elections were actually in September and we still have a stalemate. In recent elections there have been three outcomes; a left-green, a conservative-liberal or a grand coalition. Yet this year many things have changed. As the first round of talks just failed, many of the people in the field of
Black Friday is one of the busiest dates in the retail calendar, and it offered a real time to shine for Clarity client PCA Predict (a GBG company). However it’s also one of the most saturated with many companies competing to be heard. It was our challenge, therefore, to cut through the noise and gain media