Clarity expands in to San Francisco with the acquisition of DRSmedia

Today is a hugely exciting one for Clarity PR as we announce the purchase of San Francisco PR company DRSmedia. With this acquisition, Clarity has offices in four key locations: London, New York, Berlin and now San Francisco. Our founder and CEO Sami McCabe, told PR Week; “This is in step with our growth strategy,

IGTV – a massive opportunity for brands

So it seems that much of the world, and especially England, has been sidetracked by the World Cup (and let’s not forget Love Island), but while all eyes have been on Russia, Instagram unveiled an innovation that might just have a huge impact on content marketing – IGTV. In case you were too engrossed in Saudi Arabia Vs Russia and

Clarity’s take on Money 2020 – blockchain, PSD2 and crypto

Last week was big one for Clarity PR. As an agency with a heritage in fintech, and a highly experienced and energetic emerging technology team, there really was only one place to be – Money 2020 in Amsterdam. We were very proud to work with our clients in ensuring that they maximised the potential the

The Clarity team’s favourite podcasts

We might have widely differing musical tastes, never agree on which is the best sport and always argue about food. If there is one thing though that the Clarity team is united on it is our passion for podcasts. We all agree that there really is no better way to get through those challenging commutes than

Why GDPR is an opportunity for PR agencies

Noticed that you are receiving a lot of communications from companies asking you to opt in to their emails recently? That’s because we are now just days aways from the introduction of the General Data Protection Regulation (GDPR) across the EU and potentially massive fines for companies who transgress it (up to €20 million or

Clarity’s views on content and integrated campaigns

A couple of weeks ago we were lucky enough to attend a conference curated by the Midlands branch of the CIPR – the Chartered Institute of Public Relations, at Birmingham City University. There were many great sessions, which among other things looked at the how the BBC serves the Midlands and how technology will change

Meet Clarity’s new London Account Director – Callum McCaig

Every now and then we give Clarity’s employees the chance to share a little more about their lives, careers and favourite things. This time it is Callum McCaig, our recently arrived Account Director, in the spotlight. Callum joined from fintech startup Curve, where he led communications and successfully managed its European launch. Previous to this,

Cision’s State of the Media report – some good news for PRs

One of the most frequently told stories in media circles in the last couple of years is the way in which the contagion of fake news has actually benefited serious journalism. Titles that were once struggling to convince readers to part with money for subscriptions and memberships found themselves in the thick of the battle