Clarity

Will Banning AVEs Actually Work? Probably Not

You probably know what we think of advertising value equivalent (AVEs) metrics at Clarity PR, following our UK MD, Sara Collinge’s piece in February on the topic. However, the industry debate just continues to rumble on. Following on from Sara’s piece, The Chartered Institute of Public Relations (CIPR) is now going to publish a new

Adtech vendors need to be their customers’ best friends

It has been one of the fastest success stories in technology. “Adtech” – the collective name for platforms helping advertising buyers and sellers to target, trade and transact – has been booming. In recent years, the sector has seen a flood of investment, as venture capitalists poured money in to a segment that facilitates the

How working with a PR agency can boost a fintech company

If you’ve never heard of the term fintech then you are probably in the minority. It’s been in the media spotlight for several years now, sparked by a wave of innovative new businesses offering slick financial services to consumers, or enabling technologies to banks and retailers to enable them to operate more effectively. The movement

How to make an impact at events and conferences

Congratulations, you’ve decided to take the plunge and exhibit at a conference! It’s a costly decision and not one to be taken lightly, though if you take these simple tricks and tips into consideration, you can ensure your event goes ahead without a hitch.

The reasons why Venture Capitalists need PR

It is incredible to think that it was ever the case, but there once was a time when Venture Capitalists were perceived by entrepreneurs as almost mythical creatures – shy individuals who shunned publicity and were barely traceable online. That clearly isn’t the case anymore as VCs jostle with each other to garner the most

General Election 2017 – who is winning the PR war?

We’ve had a little over a week to get over the surprise of a snap General Election being called for 8 June. Political analysts seem to be fairly unanimous in their reading of the strategy – it looks as if it will help the Conservative party boost their majority and weaken opponents, easing the course

Five ways Twitter can help boost your PR efforts

When engaging in a public relations campaign, companies tend to rely heavily on building an audience solely through media coverage, without capitalising on other ways to amplify their presence alongside it. Social media, and Twitter more specifically, serves as a complementary tool that can be used to add greater value to media coverage achieved, helping

Clarity and charity: boosting the STEM sector

Since the company was formed in 2012, Clarity has worked with charities such as Alive and Kicking and Restless Development with the aim of doing our bit to make the world a better place. But as a small company trying to establish itself and grow a sustainable business it hasn’t always been easy to dedicate

United: How not to manage a PR crisis

Another week, another brand forced to refer to the PR Crisis Communications Playbook. In fact, I would think that United Airlines’ copy of this publication is looking rather dog-eared by now, given the recent debacle surrounding appropriate clothing for passengers. A much more serious PR crisis arose, though, when footage and witness accounts of an

Pepsi: Why your brand’s message needs to be clear

Pepsi. Has there ever been a brand that lived more in the shadow of its closest rival? The perpetual challenger, which has provided us with “over 100 years of fun and refreshment”, finds itself in the public eye for all the wrong reasons right now. The company has provoked some strong reactions – pretty much