Case Study

Badoo is the largest dating app in the world with over 300 million users across 190 countries. Over the course of a decade, Badoo has been committed to providing a fun, safe and secure environment for people to meet online and solving major challenges in the dating space such as catfishing.

The Challenge

Clarity was tasked with raising awareness for the global dating platform targeting singles and millennials in the US and UK. Our PR objectives centered around establishing Badoo’s presence in both markets and driving app downloads and web traffic while positioning the dating platform as the go to app for singles.

The Strategy

Capitalizing on Badoo’s vast global network, we focused on leveraging the company’s proprietary and aggregated data to tell stories about Badoo’s users. We also promoted Badoo’s innovative new product features, highlighting Badoo’s commitment to providing a safe and secure environment for online daters.

The Results

Over a seven month engagement, Clarity secured 88 pieces of coverage resulting in one billion unique monthly impressions. Placements include coverage in Business Insider, Brit + Co, Cosmopolitan, Fox News Magazine, Glamour, Huffington Post, MailOnline, Metro, Refinery29, The Sun, and YourTango.

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