IGTV – a massive opportunity for brands

IGTV2So it seems that much of the world, and especially England, has been sidetracked by the World Cup (and let’s not forget Love Island), but while all eyes have been on Russia, Instagram unveiled an innovation that might just have a huge impact on content marketing – IGTV.

In case you were too engrossed in Saudi Arabia Vs Russia and missed the announcement  – IGTV is a long-form, vertical video platform that is available in the Instagram app as well as a standalone IGTV app. Obviously individuals and brands have been able to upload videos to Instagram for while but there have been limitations. IGTV addresses these and then some…

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IGTV – a massive opportunity for brands

Clarity client Loqate wins PR Campaign of the Year at the Computing Tech, Marketing and Innovation Awards

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Some wonderful news to start the week. Clarity client Loqate (a GBG company) landed the PR Campaign of the Year award at Computing’s Tech, Marketing and Innovation Awards on Friday. The award  – given for Clarity and Loqate’s Ecommerce Trends, ‘Retail’s Golden Quarter’, campaign – was awarded for our PR campaign delivered during Q4 2017.

This award recognises excellence in brands’ use of PR activities and activation, along with partner marketing initiatives. Computing’s citation said that the “judges were looking for a well-thought out campaign that considers context, audience, timing and virality.”

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Clarity client Loqate wins PR Campaign of the Year at the Computing Tech, Marketing and Innovation Awards

Clarity’s take on Money 2020 – blockchain, PSD2 and crypto

olga money20Last week was big one for Clarity PR. As an agency with a heritage in fintech, and a highly experienced and energetic emerging technology team, there really was only one place to be – Money 2020 in Amsterdam.

We were very proud to work with our clients in ensuring that they maximised the potential the event afforded them for both publicity and networking.

Here are a few quick thoughts about the event.

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Clarity’s take on Money 2020 – blockchain, PSD2 and crypto

The Clarity team’s favourite podcasts

jonathan-velasquez-160775-unsplashWe might have widely differing musical tastes, never agree on which is the best sport and always argue about food. If there is one thing though that the Clarity team is united on it is our passion for podcasts.

We all agree that there really is no better way to get through those challenging commutes than with white buds popped in our ears and smart people informing us about our favourite subjects.

So here are a few of our favourite podcasts as chosen by the team.

We are also hugely proud that one of our team members, Jay Kolbe, has his own in the guise of the Blockchain Bridge podcast. You can hear Jay and his cohorts in action discussing everything blockchain, from tokenization through to regulation, here

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The Clarity team’s favourite podcasts

Clarity New York Clients Have Their Say During Blockchain Week in New York

new yorkSome 8,200 people attended Consensus 2018, part of Blockchain Week in New York City from May 14—18, and the big surprise is that there weren’t many. Except of course if you count the fact that the value of cyrptocurrencies plummeted by week’s end.

Myriad satellite events took place throughout the week, and not to toot Clarity’s own horn but the Monster Token Event of the Century event we put together for our Securitize client was a raging success, according to everyone who attended. (Toot, toot).

Overheard in the bathroom at the event: “This event is way better than Consensus!”

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Clarity New York Clients Have Their Say During Blockchain Week in New York

Why GDPR is an opportunity for PR agencies

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Noticed that you are receiving a lot of communications from companies asking you to opt in to their emails recently? That’s because we are now just days aways from the introduction of the General Data Protection Regulation (GDPR) across the EU and potentially massive fines for companies who transgress it (up to €20 million or 4% of annual turnover, whichever is greater).

In spite of its imminent implementation there is still a lot of discussion about how publishers, agencies and brands should respond to it. For example, the publishing industry and Google are still at loggerheads as to how they will work together in the future. Two weeks ago execs of four major groups; Digital Content Next, European Publishers Council, News Media Alliance and the News Media Association, which represent over 4000 publishers, issued an open letter to Google’s CEO Sundar Pichai, criticising the company for its plans for GDPR which it unveiled last month.

Meanwhile the FT reports that ‘With weeks to go before new data protection rules come into effect confidence has fallen sharply among British company bosses that their businesses will be ready in time. Only six in 10 members of the Institute of Directors believe their organisation will be fully compliant with the General Data Protection Regulation.”

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Why GDPR is an opportunity for PR agencies

Clarity’s views on content and integrated campaigns

photo-1519389950473-47ba0277781cA couple of weeks ago we were lucky enough to attend a conference curated by the Midlands branch of the CIPR – the Chartered Institute of Public Relations, at Birmingham City University.

There were many great sessions, which among other things looked at the how the BBC serves the Midlands and how technology will change the way PRs interact with the media in the future.

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Clarity’s views on content and integrated campaigns

Meet Clarity’s new London Account Director – Callum McCaig

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Every now and then we give Clarity’s employees the chance to share a little more about their lives, careers and favourite things.

This time it is Callum McCaig, our recently arrived Account Director, in the spotlight. Callum joined from fintech startup Curve, where he led communications and successfully managed its European launch. Previous to this, he worked with a range of VC-backed startups and global tech brands at Metia and Burson-Marsteller.

At Clarity Callum oversees domestic and international client campaigns, helps drive new business and supports the senior management. He has lots of experience in fintech and is an expert in emerging tech like blockchain.

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Meet Clarity’s new London Account Director – Callum McCaig

Cision’s State of the Media report – some good news for PRs

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One of the most frequently told stories in media circles in the last couple of years is the way in which the contagion of fake news has actually benefited serious journalism.

Titles that were once struggling to convince readers to part with money for subscriptions and memberships found themselves in the thick of the battle against fake news, and readers suddenly seemed happy to put their hands in their pockets.

The New York Times reported a 10% growth year on year, and The Guardian is on course to hit one million paid supporters in the next year. There’s even a blockchain based media platform coming called Civil which promotes quality journalism yet is leading on reader funded revenue rather than advertising.

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Cision’s State of the Media report – some good news for PRs

Clarity’s London MD, Sara Collinge, on ‘why targeting women is not a comms strategy in its own right’

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Clarity’s London MD, Sara Collinge, recently wrote an article for PR Week about an issue that is very close to her heart – the way that brands target women.

As Sara says

“There is no one-size-fits-all and brands are making too many assumptions about what it takes to engage with a female market. As businesses clamour to attract more women they’re jumping on the bandwagon and launching initiatives without enough knowledge and understanding of who exactly they’re trying to reach, and what they care about.”

Here’s what she had to say. Incidentally you can read the PR Week article here.

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Clarity’s London MD, Sara Collinge, on ‘why targeting women is not a comms strategy in its own right’