18th October 2017
Data proves the strategy behind issuing a Friday press release
“When is the best time to send my email?” In marketing, there is a host of analysis, best practice and science behind answering that thorny question.
In public relations, not so much. This is an industry that has long relied on qualitative tactics and gut instinct.
Until now. Because data can, in fact, validate whether key press strategies can work for a brand.
Take the case of Ryanair. No stranger to publicity, Ryanair is usually keen to generate as many headlines as possible. But, when it was forced to cancel around 1,900 flights due to administrative errors last month, the airline resorted to a common industry tactic – minimising attention by sneaking the announcement out late on a Friday afternoon.
The best Augmented Reality experiences on iOS11
The launch of iOS11 has opened up a massive new audience for Augmented Reality (AR), a technology that has so far struggled to break through to the mainstream.
While we’ve been talking about the concept of putting digital layers on top of real-world environments to literally augment reality for several years, it hadn’t really caught on. There was the odd success story such as Blippar, but we were still waiting for that watershed moment. Well, that moment might have finally come with the launch of iOS11, with its built-in support for AR experiences.
While Android announced support for AR with its ARCore a few weeks back – and Google’s hardware-based solution, Tango had shown some promise – it’s likely to be Apple’s support that really brings AR into the limelight. After all, Android’s fragmented ecosystem limits the number of devices that can run ARCore, while Apple’s user community is much more likely to be running the latest version of iOS and use hardware capable of supporting ARKit.
27th September 2017
How do you PR an Initial Coin Offering (ICO)?
Why getting media coverage for Initial Coin Offerings is changing
Got your head round Blockchain yet? Become an authority on cryptocurrency? One of the key technologies of 2017 is, ironically enough, also one of the most complicated. For a quick primer visit here.
Yet Blockchain could potentially disrupt so many industries, which is why so many people in the tech, and especially fintech space are obsessing over it.
It isn’t just the preserve of the geeky hard core either. The WSJ ran this article recently which pointed out how Blockchain could become the conduit for companies attracting finance thereby rendering the careers of Venture Capitalists redundant.
Five B2B tech companies that are brilliant at content marketing
How many B2B tech companies do you know that describe themselves as ‘innovative’, ‘agile’ or ‘disruptive’? So many tech companies have come to sound the same and that makes it hard to differentiate between them – brands need to be creative with content marketing if they want to stand out from the crowd.
Engaging, targeted and regular content not only ensures your brand ranks highly in search engines, it establishes your business as an authority in its field, which can prove to be an effective new business driver. With buyers now making so much of their journey without actually talking to anyone, it’s marketing copy that has to do the hard sell. Here are five B2B tech companies who are getting it right when it comes to content marketing:
WTF is blockchain? An explainer
It’s a word that keeps cropping up, and it’s supposedly set to transform a number of different industries in the very near future – so why can so few people seem to explain what blockchain is?
Just the name of the technology and the way the word is used generate confusion. Some argue that the word ‘blockchain’ is not a noun, others that it is a noun, but a concrete one and not an abstract one.
And when it comes to the actual tech itself, we have a whole new problem. According to one TechCrunch writer, understanding the technology is “level 10,000 on the nerd scale”. So to help clear up the confusion, here’s Clarity’s guide to blockchain.
Adtech goes to DMEXCO to prove its worth
Rarely has an industry segment endured such a reversal in sentiment.
Just a couple of short years ago, advertising technology was hot. After all, new-wave platforms, programmatic tools, measurement systems and attribution suppliers help publishers, advertisers and agencies achieve greater efficiency and better results.
Then came the transparency troubles. P&G’s marketing chief gave voice to concerns that, previously, were only whispered, when he made a speech this January decrying shady agency practices, a tangle of unseen rebates, poor results and supposedly excess fees levied by those platforms.
Now the adtech industry goes to DMEXCO in Cologne in September, urgently needing to get its customer perception back on track.
Five key consumer electronics trends that will own the rest of 2017
September and October are arguably the two busiest month in the year for consumer electronics. The new products begin to roll out at the IFA exhibition held in Berlin and keep going through until November. Along the way there are likely to be high profile new launches from Apple, Samsung and LG plus a raft of exciting new innovative gadgets that will land on crowdfunding platforms Kickstarter and Indiegogo. Here then are five key consumer electronics that we think are likely to shape the rest of the year.
How to make the most of August in PR and comms
Unbelievably, August is nearly upon us. Traditionally August is seen as the quiet month – everyone is on holiday, or so it seems, so projects get paused and things get put on hold, making for a busy September.
Well, this might not all be quite true – as we’ll explain in a post later this week – but if you do find yourself with a bit of quiet time in August, you’d do well to use it wisely. There are jobs that always get pushed to the bottom of the to-do list and things that never get done that you can tidy up, for instance, and you can also make sure you’re prepared for the run-up to Christmas.
So, how can PR agencies and comms departments make sure that they are making hay while the sun shines? Here’s our five-point guide to help you out.
The fintech firms flying the flag for London
As it’s London Fintech Week, we’ve taken a quick look at some of the fintech companies that are flying the flag for London right now.
London’s status as the world’s premier fintech hub is by no means assured, with strong challenges coming from Silicon Valley, New York, Hong Kong and Singapore. And with some doubt as to whether Brexit could lead to an exodus of financial companies from the capital, these are tense times for London.
However, there are many reasons to be optimistic, as fintech companies in London continue to keep themselves in the spotlight. While there are many fintech success stories in London – Currency Cloud, Funding Circle and RateSetter to name but a few – we’ve highlighted some of the companies that are currently grabbing the headlines.
The best fintech blogs and newsletters: Our top 8 picks
It’s London Fintech Week this week, a series of conferences, exhibitions and parties where delegates from around the world gather to learn, network and promote this burgeoning industry.
While Silicon Valley, New York, Hong Kong and Singapore can all put forward a strong claim, London is very keen to flaunt its credentials and declare itself the global capital of fintech. London still very much leads the way in Europe, though it’s still uncertain what the consequences of Brexit will be for the city’s fintech scene.
However, to characterise fintech as a battle between regional hubs isn’t necessarily that helpful when it comes to understanding the industry as a whole. The plethora of different sub-categories – payments, remittances, peer-to-peer, digital banking, cryptocurrencies and so on – make it a very complex ecosystem to understand. Then there are the different startups, financial service companies, established banks and technology providers all competing for attention.