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Media Training 101: How to handle interviews

Media training is now an integral part of any business. Given how fast quotes and interviews travel – and poor interviews often travel faster than good ones – it is crucial to prepare for a confident message delivery. Green Party leader, Natalie Bennett, may be wishing she’d spent a little longer preparing after describing her own recent interview on LBC radio as “excruciating”.

Host Nick Ferrari pushed Bennett on her plans to build 500,000 new council homes, funded by removing tax relief on mortgage interest for private landlords. She didn’t know the cost of the homes, nor how much would be raised to cover it. And it went worse from there onwards, with large silences, awkward shuffling, and even coughing taking up a large part of the interview. She repeated herself, struggled with questions and attributed the performance to a “mind blank”. 

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Media Training 101: How to handle interviews