Clarity expands in to San Francisco with the acquisition of DRSmedia

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Today is a hugely exciting one for Clarity PR as we announce the purchase of San Francisco PR company DRSmedia.

With this acquisition, Clarity has offices in four key locations: London, New York, Berlin and now San Francisco.

Our founder and CEO Sami McCabe, told PR Week;

“This is in step with our growth strategy, one of the pillars of which is expanding our physical locations. We’ve always had clients on the West Coast. And in the Bay area we have primarily worked with tech companies so it’s long been in our plans to have a physical presence there.”

“We are trying to build an agency that sits somewhere between the really big international global PR firms and the single market, single geographic area boutique firms,” he added.

Sami has been in San Francisco for a year now assessing his options and returned to his first – and most obvious choice – in DRSmedia and its founder David Speiser. McCabe has known Speiser for years. Please find more details in the release here.

 

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Clarity expands in to San Francisco with the acquisition of DRSmedia

Why GDPR is an opportunity for PR agencies

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Noticed that you are receiving a lot of communications from companies asking you to opt in to their emails recently? That’s because we are now just days aways from the introduction of the General Data Protection Regulation (GDPR) across the EU and potentially massive fines for companies who transgress it (up to €20 million or 4% of annual turnover, whichever is greater).

In spite of its imminent implementation there is still a lot of discussion about how publishers, agencies and brands should respond to it. For example, the publishing industry and Google are still at loggerheads as to how they will work together in the future. Two weeks ago execs of four major groups; Digital Content Next, European Publishers Council, News Media Alliance and the News Media Association, which represent over 4000 publishers, issued an open letter to Google’s CEO Sundar Pichai, criticising the company for its plans for GDPR which it unveiled last month.

Meanwhile the FT reports that ‘With weeks to go before new data protection rules come into effect confidence has fallen sharply among British company bosses that their businesses will be ready in time. Only six in 10 members of the Institute of Directors believe their organisation will be fully compliant with the General Data Protection Regulation.”

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Why GDPR is an opportunity for PR agencies

Clarity’s views on content and integrated campaigns

photo-1519389950473-47ba0277781cA couple of weeks ago we were lucky enough to attend a conference curated by the Midlands branch of the CIPR – the Chartered Institute of Public Relations, at Birmingham City University.

There were many great sessions, which among other things looked at the how the BBC serves the Midlands and how technology will change the way PRs interact with the media in the future.

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Clarity’s views on content and integrated campaigns

Twitter’s second coming – and why it matters for PRs

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It might not surprise you to discover that the Clarity team are serious news junkies. We spend mornings combing through round up emails, poring over the papers old school style and checking online feeds for live updates.

The source that invariably delivers the news quicker than anyone else though is of course Twitter. Sure the platform has had its ups and downs recently, and clearly has an issue with extremists, but it is an invaluable part of any PR toolkit.

It is interesting to note too that recently publishers and news companies have started to get more interested in the platform once again. While at the same time Twitter, which has been dogged by financial poor performances and a lack of confidence from the investor community, has posted a profit for the first time.

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Twitter’s second coming – and why it matters for PRs

How Artificial Intelligence is going to shape earned media in 2018

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So what do you think are the key trends that will shape earned media in 2018? Are they likely to be technologically-driven? Or are the most significant changes going to be cultural ones that are a response to the ever evolving world of news media?

Gorkana asked a series of experts for their predictions for 2018 and came up with four major trends, two tech and two cultural, that it believes anyone in earned media needs to be following. Among the experts who peered into their virtual crystal balls for Gorkana was our very own MD Sara Collinge.

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How Artificial Intelligence is going to shape earned media in 2018

Six ways your brand can cash in on Black Friday

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There was a time when Black Friday was mainly an American phenomenon. The day after Thanksgiving traditionally signalled the start of the shopping season that climaxed at Christmas. However the growth of online shopping has taken the concept global . So given that Britons spent nearly £6 billion between Black Friday and Cyber Monday last year – of which £2.8 billion was online shopping and Americans spent ten times that figure – it’s critical that brands take steps to maximise their efforts to reconnect with existing customers and grow their consumer base.

Below are six tips to ensure brands make the most of the biggest shopping weekend of the year. How many are you already implementing?

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Six ways your brand can cash in on Black Friday

Six ways your brand can cash in on Black Friday

black-friday-2017-1

There was a time when Black Friday was mainly an American phenomenon. The day after Thanksgiving traditionally signalled the start of the shopping season that climaxed at Christmas. However the growth of online shopping has taken the concept global . So given that Britons spent nearly £6 billion between Black Friday and Cyber Monday last year – of which £2.8 billion was online shopping and Americans spent ten times that figure – it’s critical that brands take steps to maximise their efforts to reconnect with existing customers and grow their consumer base.

Below are six tips to ensure brands make the most of the biggest shopping weekend of the year. How many are you already implementing?

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Six ways your brand can cash in on Black Friday

Data proves the strategy behind issuing a Friday press release

press_release_distribution“When is the best time to send my email?” In marketing, there is a host of analysis, best practice and science behind answering that thorny question.

In public relations, not so much. This is an industry that has long relied on qualitative tactics and gut instinct.

Until now. Because data can, in fact, validate whether key press strategies can work for a brand.

Take the case of Ryanair. No stranger to publicity, Ryanair is usually keen to generate as many headlines as possible. But, when it was forced to cancel around 1,900 flights due to administrative errors last month, the airline resorted to a common industry tactic – minimising attention by sneaking the announcement out late on a Friday afternoon.

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Data proves the strategy behind issuing a Friday press release
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Why Twitter’s character limit increase is good news for PR consultants

Twitter’s shares took a tumble on Tuesday with the announcement that tweet character limits might jump from 140 to a massive 10,000 characters.

What will this look like? Re/Code reported that your feed will essentially remain the same on the surface. Longer tweets will display as normal – in 140 characters – and then, if someone is interested enough, there’ll be functionality to click and reveal the full content.

Critics have slammed the move, saying the expanded character limit takes away from Twitter’s simple elegance. Regardless of what you think of the announcement, the reality is that Twitter will still remain an important news channel.

When the expanded character limit is introduced, what should PR professionals be aware of and how should they best use the expanded space?

Simplify access to your message

Before, regardless of whether your tweet was punchy enough to grab the attention of browsers wanting to know more, you had to rely on them clicking on a link which took them outside Twitter. Now, your headline becomes your 140-character tweet and your press release/alert/blog post can easily be displayed underneath – all without the user having the leave Twitter.

Articulate yourself

As content makers, we are used to consolidating our message to create maximum impact with minimum perceived effort. What I mean, of course, is that while we might spend an inordinate amount of time obsessing over a few paragraphs, the end product won’t (or shouldn’t) look like it. Our aim is usually pretty simple: spark interest, consideration and action.

Twitter has been good for helping us develop our cut-to-the-chase skills but it doesn’t exactly allow for much more. How can we truly get across a brand’s proposition in a short tweet? Obviously we don’t need to wax lyrical every time, but trying to cram an amazing story into 140 characters feels a bit… hollow. Having more space to creatively build a fuller brand story around that cool new initiative or product isn’t a bad thing.

Increased engagement

Earlier last year Twitter removed the 140-character limit from Direct Messages. Do you even know how much easier this has made it for me to complain about my crappy sandwich or bad train journey? Lots.

In all seriousness though, the 140-character DM limit used to frustrate me so much as a community manager. How can you genuinely respond to a complaint or engage in a broader conversation with a client or a member of the public? I resented having to condense my replies, fearing that the brand was coming across as unsympathetic and definitely not that interested.

The increased DM character space has allowed brands to build more genuine relationships with their followers privately. Having the ability to publicly clarify concerns or provide a more in-depth explanation to a question has the two-fold effect of both increased brand awareness and brand trust amongst followers.

Your blog away from your blog

Twitter is used a lot by brands’ bloggers to help drive traffic to their website. These brands use pictures and snappy headlines to help achieve those elusive click-throughs. Now brands and individual bloggers can host a proper preview of their full post within Twitter. If browsers like the excerpt, they’re likely to click through to the blog anyway to read the rest of your post and/or to see what else you have to say.

Fast access

Quite simply, this ups the chances of more of your content being seen by more of the right people.

By Lydia Lobb

 

What do you think of the proposed character limit increase? Do you think it’s a good or a bad thing for companies and their PR teams?

 

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Why Twitter’s character limit increase is good news for PR consultants
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The Web Summit – Top 10 Startups

Day in day out, at Clarity PR we work with startups of all shapes and sizes, so attending the Web Summit was a no brainer for us. This year’s edition was more special than most others as it was the last Summit to be held in Dublin for at least three years.

This year’s event was the biggest yet, boasting 40,000 attendees and 1,000 speakers from around the globe, with some of the hottest startups in the world showcasing their wares. Thankfully, this year really did live up to the hype and at Clarity we were lucky to meet some really great startups who have the potential to grow and grow. We highlight the ten most interesting startups below (in alphabetical order):

Bluetens

Bluetens is a pocket sized piece of technology that brings electrotherapy (of a professional quality) to anyone. The equipment is also supported by a smartphone app that controls the physical device. Co-Founder,Boris Dorin, kindly showed how it works and it looks like a seriously impressive piece of kit that will simplify medical care for consumers in a big way.

Credilikeme

Credilikeme is a Mexican startup that sells short term loans online to millennials. It uses gamification to allow users to ‘level up’ if they payback their loans in a responsible way. This means that future loans could also be cheaper for users, due to the level of trust they’ve already built up. Jorge Enriquez, Co-Founder, kindly showed us how the gamification system works and it is a really simple system which will definitely appeal to millennials.

Dott

Losing a pet is quite traumatic right? This was the inspiration which brought Wade Chen, Co-Founder, to found Dott, which hails itself as ‘The Smart Dog Tag’. Slightly bigger than a 50p coin, it is a smart tag which fits around a dog’s collar and will alert you (by your smartphone) if your dog has gone into an area that they shouldn’t have. It is a really simple concept, but Wade has big plans to link with a number of partners (and also build up a community of users) to create a technological solution that enables ‘social good’ – we salute you!

Fairtime

At Clarity, we hate wasting time, as for us, time is money. Fairtime have the same way of thinking. A Spanish startup, they are offering consumers a way to donate their idle time either for profit or for good causes. The app builds an anonymised profile of a user and will ask them to then watch brands’ videos in which they can earn small amounts of money for each view. Manuel Maese, COO, took us through the quality of brands they have on board already and all we can say is ‘well done’!

Gatehub

Fintech can be a somewhat difficult and dizzying topic to understand at times. However, the guys at Gatehub have built a truly impressive offering, which translates easily into everyday life. One of their core offerings is a ‘wallet’ which is in effect ‘money in the cloud’, in which any asset can be sold and in which a transaction takes less than two seconds to complete globally.

Revolut

Another fintech startup that really seemed to be onto a winner was Revolut. Using just an app and a physical card, it allows you to transfer money globally by SMS, Whatsapp and social media. Not only this, if you’re travelling abroad, your Revolut card just needs to be topped up and it automatically converts into the local currency at the most favourable rate. The best part of all this is that there are no hidden fees.

Scheduit

Business networking can be a bit easier at events like the Web Summit. However, if you’re constantly travelling, maximising your networking activities can be quite hard. Scheduit looks to solve this problem as it enables you look for networking opportunities wherever you are. You can search anywhere in the world or at specific events and then also look at your fellow networkers’ compatibility thanks to the ‘Schedumeter’.

Shaw Academy

Given that the Web Summit has been held in Ireland since its inception, it’s surprising to see so few Irish startups at the event. However, one startup is making huge inroads globally. The Shaw Academy is an online educational platform which has over 35,000 student on its books. It’s aimed at skilled professionals looking to upskill or fill a gap in their skills set. Each course is a minimum of 10 hours long and measurement of how successful the course is for users is based off a whopping 840 metric. The entire operation is completely bootstrapped, making it quite an impressive startup to come out of Ireland.

The Pigeonhole

Book clubs probably seem quite old fashioned and parochial in the digital age. However, with the rise of the eBook readers, novels have become easier to read, share and discuss. The Pigeonhole looks to marry the old with the new by creating a global book club. You can read with complete strangers or create your own private group, while The Pigeonhole serialises books (called ‘Staves’) so it can fit into even the busiest lifestyles

Weddinghero

As some members of Clarity can attest to, weddings are stressful events as much can, and sometimes does go wrong on the big day. Weddinghero aims to put lovers’ minds at ease by helping them organise every facet of their wedding, from venue to wedding clothes. On the flipside, it offers wedding suppliers the chance to showcase their services and goods to an audience who is looking to buy.

By Dave Claxton

@DClax67

 

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The Web Summit – Top 10 Startups