Leadership Team

Clarity hires former journalists from the world’s biggest media outlets, and seasoned PR professionals and digital experts from agency and in-house backgrounds.

  • ruth sarfaty

    Ruth Sarfaty US Managing Director

    Ruth is a seasoned PR pro with extensive experience in marketing and ad tech, lifestyle and digital media. Her clients have included startups such as YouNow, DGital, Kwilt, and Unlockd  as well as major media companies including AOL, Yahoo!, Huffington Post, PBS, Hearst and Cablevision. She has also worked with major consumer brands such as McDonald’s and Lavazza.

  • sami-mccabe

    Sami McCabe CEO

    Sami launched Clarity in 2012 and brings to the team more than 10 years’ worth of experience in technology PR. When he’s not drawing on this experience to advise Clarity’s clients on their PR strategies, Sami is responsible for driving the international growth of the agency.

  • sara collinge

    Sara Collinge UK Director

    Sara’s PR experience includes development of consumer tech and corporate brand campaigns for the likes of Virgin Media, Nikon and Interoute, in addition to supporting a host of fast-growing startups such as Gogobot, HouseTrip, Monitise and Captify.

  • ben-camm-jones

    Ben Camm-Jones Head of Content

    Ben joined Clarity following 12 years working in the tech press on a variety of B2B and B2C titles – including Web User, PC Advisor and Macworld – as a reporter, news editor and freelancer. Ben’s deep understanding of how journalists work ensures the success of our media relations campaigns globally.

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    Colin Aldridge Advisor

    Colin specialises in working with the CEOs and boards of SMEs, developing business strategies and improving organisations’ effectiveness. Colin’s background is in Information Technology, most recently with IBM where he held a number of Director-level positions.

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    Andrew Wood Advisor

    Apart from serving as an Advisor to Clarity PR, Andrew is a Director of the Outside Perspective Project and Restless Development USA. Andrew has over 40 years global business experience, primarily in real estate investment management.