Case Study

Technology Will Save Us was founded in 2012 with a mission to inspire kids by combining the power of play with the possibilities of technology through toys.

The Challenge

In 2016, Technology Will Save Us enlisted Clarity to engage in a joint US/UK campaign to generate awareness for their products during the holiday season. Our priority was to center outreach around the launch of the Mover Kit.

The Strategy

Despite not having any physical product to show media, we launched our engagement with a successful media tour with the co-founder that resulted in briefings with Associated Press, NBC and TIME Magazine, among others. In addition to the media tour, we conducted aggressive media outreach across verticals including parenting, lifestyle and tech media.

The Results

Clarity secured more than 50 media hits in less than 4 months centered around the Mover Kit and other Technology Will Save us products. Media coverage includes a mixture of national, consumer lifestyle and parenting publications including but not limited to Forbes, USA Today, Good Housekeeping and NBC News.

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Technology Will Save Us Case Study