Case Study

VizEat is Europe’s largest food sharing experience platform. With well over 100,000 users from over 110 countries its website and apps are available in English, French, Italian, Spanish, German and Chinese.

The Challenge

VizEat enlisted Clarity for a joint US/UK campaign to make US travelers (mainly to Europe) aware of the possibility of local dining through VizEat, and increase the number of hosts in European countries.

The Strategy

Having identified VizEat’s key differentiators and unique USP we created a media relations campaign designed to generate awareness in mainstream, food, travel and tech press positioning VizEat as the new way for travelers to meet locals, the cultural exchange being at the heart of its proposition.

The Results

Created dedicated press office to secure briefings, speaking slots and events opportunities to increase awareness in both the UK and US. Live interviews with several national newspapers and top broadcast outlets including BBC Online, The Times, Condé Nast Traveler, CNN and The Guardian. Clarity secured more than 53 media hits in less than 5 months. Coverage reached mixture of national papers and broadcast outlets, as well as relevant travel and food trade titles.

“Since we began working with Clarity the team have worked tirelessly to elevate VizEat’s brand across the UK media landscape. We have now been featured across countless top-tier media outlets and publications and as a result and have seen our brand presence and awareness in these markets increase significantly.”

Camille Rumani – COO & Cofounder of VizEat

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VizEat Case Study