Case Study

Founded in 2011, YouNow is a live broadcasting service where users stream their own live video content or interact with the video streams of other users in real time. It has become an industry leader in live streaming among 20-somethings and teens.

The Challenge

The challenge was to raise the profile in the investor community, increase downloads and retain users.

The Strategy

Clarity worked to elevate the profile of the platform, CEO Adi Sideman and the brand by nurturing relationships with both business and consumer media by offering large scale exclusive stories to top tier reporters. We also identified and media trained YouNow personalities that we offered to media.

The Results

Clarity secured hundreds of stories across categories focusing on YouNow as a powerful platform in the millennial space including: Wall Street Journal, Bloomberg Businessweek, USA Today, People, Variety, Adweek, Huffington Post, Verge, Business Insider, etc.

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