Intelligence
“Why is an insight like a refrigerator? Because the moment you look into it, a light bulb comes on.” *
“Why is an insight like a refrigerator? Because the moment you look into it, a light bulb comes on.” *
We deliver illuminating moments to help you create more effective messages, and get those messages heard more effectively.
Our Intelligence services grasp how your audience thinks, feels and behaves, as well as how they're influenced. We also identify new and upcoming threats in your category so you can stay one step ahead.
*Quote attributed to Jeremy Bullmore.
Our integrated approach has earned us multiple awards and nominations.
The key to understanding your brand lies in your audience's perceptions: their awareness, feelings, associations, and buying intentions.
While metrics like impressions and clicks hint at the picture, the gold standard is polling a "representative sample" of the audience directly.
Our comprehensive service equips you to validate your brand's progress, delivering definitive data on your position, growth, and future direction.
Your audience is more than just statistics; they're intricate individuals with unique behaviors, needs, and media consumption patterns.
Our tailored Audience Mapping provides insights for impactful messaging using target audience interviews and comprehensive audience surveys.
We'll analyse your category to uncover competitors' strategies: their targets, positions, and effective messages.
Then we'll identify your category's untapped space and the standout message you can champion.
Contributed to a 260% increase in earned share of voice and an 18% increase in share of search for a global consulting firm, making them the number one in their competitor set and the semiconductor thought leader.
Contributed to a 200% increase in app downloads, reaching 100,000+, for a startup investment app.
Looking for a partner to help you reach your goals? We'd love to hear from you.