Five B2B tech companies that are brilliant at content marketing
How many B2B tech companies do you know that describe themselves as ‘innovative’, ‘agile’ or ‘disruptive’? So many tech companies have come to sound the same and that makes it hard to differentiate between them – brands need to be creative with content marketing if they want to stand out from the crowd.
Engaging, targeted and regular content not only ensures your brand ranks highly in search engines, it establishes your business as an authority in its field, which can prove to be an effective new business driver. With buyers now making so much of their journey without actually talking to anyone, it’s marketing copy that has to do the hard sell. Here are five B2B tech companies who are getting it right when it comes to content marketing:
WTF is blockchain? An explainer
It’s a word that keeps cropping up, and it’s supposedly set to transform a number of different industries in the very near future – so why can so few people seem to explain what blockchain is?
Just the name of the technology and the way the word is used generate confusion. Some argue that the word ‘blockchain’ is not a noun, others that it is a noun, but a concrete one and not an abstract one.
And when it comes to the actual tech itself, we have a whole new problem. According to one TechCrunch writer, understanding the technology is “level 10,000 on the nerd scale”. So to help clear up the confusion, here’s Clarity’s guide to blockchain.
Adtech goes to DMEXCO to prove its worth
Rarely has an industry segment endured such a reversal in sentiment.
Just a couple of short years ago, advertising technology was hot. After all, new-wave platforms, programmatic tools, measurement systems and attribution suppliers help publishers, advertisers and agencies achieve greater efficiency and better results.
Then came the transparency troubles. P&G’s marketing chief gave voice to concerns that, previously, were only whispered, when he made a speech this January decrying shady agency practices, a tangle of unseen rebates, poor results and supposedly excess fees levied by those platforms.
Now the adtech industry goes to DMEXCO in Cologne in September, urgently needing to get its customer perception back on track.
Five key consumer electronics trends that will own the rest of 2017
September and October are arguably the two busiest month in the year for consumer electronics. The new products begin to roll out at the IFA exhibition held in Berlin and keep going through until November. Along the way there are likely to be high profile new launches from Apple, Samsung and LG plus a raft of exciting new innovative gadgets that will land on crowdfunding platforms Kickstarter and Indiegogo. Here then are five key consumer electronics that we think are likely to shape the rest of the year.