Clarity’s views on content and integrated campaigns

photo-1519389950473-47ba0277781cA couple of weeks ago we were lucky enough to attend a conference curated by the Midlands branch of the CIPR – the Chartered Institute of Public Relations, at Birmingham City University.

There were many great sessions, which among other things looked at the how the BBC serves the Midlands and how technology will change the way PRs interact with the media in the future.

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Clarity’s views on content and integrated campaigns

Meet Clarity’s new London Account Director – Callum McCaig

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Every now and then we give Clarity’s employees the chance to share a little more about their lives, careers and favourite things.

This time it is Callum McCaig, our recently arrived Account Director, in the spotlight. Callum joined from fintech startup Curve, where he led communications and successfully managed its European launch. Previous to this, he worked with a range of VC-backed startups and global tech brands at Metia and Burson-Marsteller.

At Clarity Callum oversees domestic and international client campaigns, helps drive new business and supports the senior management. He has lots of experience in fintech and is an expert in emerging tech like blockchain.

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Meet Clarity’s new London Account Director – Callum McCaig

Cision’s State of the Media report – some good news for PRs

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One of the most frequently told stories in media circles in the last couple of years is the way in which the contagion of fake news has actually benefited serious journalism.

Titles that were once struggling to convince readers to part with money for subscriptions and memberships found themselves in the thick of the battle against fake news, and readers suddenly seemed happy to put their hands in their pockets.

The New York Times reported a 10% growth year on year, and The Guardian is on course to hit one million paid supporters in the next year. There’s even a blockchain based media platform coming called Civil which promotes quality journalism yet is leading on reader funded revenue rather than advertising.

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Cision’s State of the Media report – some good news for PRs

Clarity’s London MD, Sara Collinge, on ‘why targeting women is not a comms strategy in its own right’

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Clarity’s London MD, Sara Collinge, recently wrote an article for PR Week about an issue that is very close to her heart – the way that brands target women.

As Sara says

“There is no one-size-fits-all and brands are making too many assumptions about what it takes to engage with a female market. As businesses clamour to attract more women they’re jumping on the bandwagon and launching initiatives without enough knowledge and understanding of who exactly they’re trying to reach, and what they care about.”

Here’s what she had to say. Incidentally you can read the PR Week article here.

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Clarity’s London MD, Sara Collinge, on ‘why targeting women is not a comms strategy in its own right’

Preparing an ICO? Six PR/marketing points to consider

Side view of businessman hands using abstract ICO initial coin offering interface. Bitcoin concept. 3D Rendering

Side view of businessman hands using abstract ICO initial coin offering interface. Bitcoin concept. 3D Rendering

If you are planning on launching an ICO at some point in the near future then the last few weeks have probably caused you to re-calibrate your plans. The news that social networks have chosen to ban Crypto and ICO ads is not entirely surprising given the concerns about some of the entities that are being created. Yet it does in many ways impinge on the plans of serious ICO based companies who are now deprived of one of their key marketing tactics. At the time of writing Google is still accepting ICO ads, but the company says that it will introduce new guidelines in June.

Whether the bans have undermined the credibility of ICOs and cryptocurrency is a discussion for another time. It does mean however that companies who are serious about ICOs will need to work harder to get their message out to potential investors, and this means that content creation and media relations are going to be even more important.

At Clarity we are currently working with a number of companies who are moving towards an ICO. We tend to be very selective about the companies we work with too, choosing entities that meet our very strict criteria. It is a given in our minds though that while the ICO/Crypto space is in a degree of flux, both will become established business practices in the future.

So if you are thinking of an ICO here are few things to bear in mind.

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Preparing an ICO? Six PR/marketing points to consider