IGTV – a massive opportunity for brands

IGTV2So it seems that much of the world, and especially England, has been sidetracked by the World Cup (and let’s not forget Love Island), but while all eyes have been on Russia, Instagram unveiled an innovation that might just have a huge impact on content marketing – IGTV.

In case you were too engrossed in Saudi Arabia Vs Russia and missed the announcement  – IGTV is a long-form, vertical video platform that is available in the Instagram app as well as a standalone IGTV app. Obviously individuals and brands have been able to upload videos to Instagram for while but there have been limitations. IGTV addresses these and then some…

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IGTV – a massive opportunity for brands