Letter from London – NY MD Ruth Sarfaty on her three weeks across the pond

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Ok, the first thing I needed to do was unload my dogs. And for three weeks, this is no easy task. After considering doggy camps and extended doggy daycare, a generous relative came forward and offered to take them off my hands (yay). Once that was arranged, and my landlord agreed to watch my cat Sylvester, I was ready for my extended London work-cation.

I arrived on my birthday, which just felt right. Thanks to Clarity CEO Sami, my Marylebone Airbnb was perfectly located and ample for one, down the block from all the essentials including Sainsbury’s and plenty of luxuries including some of the best Indian food I’ve ever tasted.

My most 5 significant non-professional takeaways from this incredible visit:

1 Don’t put your Oystercard away after getting on the Tube. You’ll need it to get out.
2 Vegans are much better off in London than they are in NY.
3 There are old pound coins and new pound coins. If you had them left over in your bag from your last trip to the UK, they’re probably old.
4 Everyone has a story about an interaction with the Royal Family.
5 Always look both ways when you’re crossing the street. That way you’re bound to be right at least 50% of the time.

My most important professional takeaway was really more of a management learning, applicable at work and in life.

The best way to overcome cultural dissonance is personal connection and time spent together. Understanding – and this is ever so critical in our world today – is deepened when people take time to know each other. So, by far, my biggest professional takeaway – in addition to a few more tactical lessons – is to reach across the pond and get to know our international colleagues ‘up close and personal.’

P.S. My dogs were really happy to see me upon my return, as were their caretakers, needless to say.

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Letter from London – NY MD Ruth Sarfaty on her three weeks across the pond

A question for marketers – do you know where your ad is being served?

pexels-photo-1449081Kathy Sampey from our New York team writes…

If you were browsing the news online and saw an ad served up next to a story about a brutal murder, a plane crash or sexually graphic content, chances are you would take notice. You might also wonder why a brand marketer would have one of their ads in such close proximity to something negative or unsavory.

You’re not alone. In fact, if you’re like a lot of consumers, you might have even concluded that the ad was placed next to such content intentionally to gather more eyeballs and drive awareness and possible purchase intent. And you would probably think poorly of that brand.

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A question for marketers – do you know where your ad is being served?