Clarity conducted a deep dive to understand the user requirements and brand / product appetite, which allowed us to construct a blended approach of paid search, Shopping, and paid social to promote at a category & individual product level. We leveraged granular shopping feed management to maximise Shopping performance and made recommendations to improve CRO including  landing page updates, pricing reviews and competitor analysis.

Clarity’s approach was to construct  test approach to determine the most successful strategy and one that would inform campaigns. We ran 1-week test phases across creative, brand messaging, and targeting and leveraged the learnings from each test phase to underpin optimisation throughout the wider project.

Pinewood Atlanta Studios (now Trilith Studios) is world famous for its long legacy of churning out blockbuster hits through collaborations with the likes of Disney, Marvel, Sony and Warner Bros. In 2019, the company was poised for not just a rebrand but a reimagining, branding the company to Trilith Studios and reinventing the company as not just a production studio but a new live/work model encompassing a fully integrated production armed with its own IP as well as a walkable residential community for a new generation of creatives, entrepreneurs and storytellers – not something that had been done at this scale.

With a timing of June 2020 to unveil the new brand, Clarity began placing a series of agenda-setting features in industry trades and business, tech and real estate media introducing this new expansive live/work studio environment for creatives, while retaining the Studio’s impressive stature as a movie-making hub rivaling the biggest in the world.

Then, with the onset of COVID-19 in March 2020, production is halted across the industry and Trilith faced both a need to align on best practices and protocols to restart filming, without losing momentum of the business while the rebrand was pushed off. 

Clarity responded quickly, aggressively promoting CEO, Frank Patterson as an authority on the effects of the pandemic on production, pointing to the studio’s own stringent COVID protocols as a gold standard for the industry, announcing state of the art testing protocols and plans to reopen and restart movie and TV production, cementing their position as an industry leader and giving them tremendous visibility and credibility ahead of the delayed rebrand, which took place in October 2020. 
 

Currensea is a travel money debit card which enables customers to spend directly from their main bank account when abroad, without charges or fees. Launching its consumer offering in January 2020, three months before the COVID-19 pandemic shut down international travel, it had to pivot to survive. So the team created a card for small businesses who wanted to continue trading internationally as cost effectively as possible through this difficult period. Currensea partnered with the B2B experts at Clarity in order to launch the new proposition.

The campaign, called Britain Back in Business, was a three-pronged approach to stagger Currensea’s B2B launch, driving momentum and leads over time and reflecting how Currensea’s product could power-up SMEs and the wider economy during a challenging time.

Clarity’s approach highlighted the product’s unique value add, generating awareness and leads for the company, which despite operating in the heavily affected travel sector, has not made any redundancies or put any staff on furlough, and continues to go from strength-to-strength. The campaign also made public the specific issues faced by the nation’s SMEs, showcasing Currensea as a trusted advisor for customers during a difficult time.