Why Ubiquity Matters or Fear (and Embrace) the Coconut

It’s fair to assume that the chances of dying of a shark attack are greater than dying from a coconut hitting you on the head, but the truth of the matter is that the latter is 30 times more likely to kill you.  Not surprisingly, there is far more news coverage of shark attacks, so,

Six directions we think ICO/STOs will go in 2019

At Clarity we have had an intriguing year working with a number of clients who are either preparing for an ICO (Initial Coin Offering) or are looking to consolidate and increase brand awareness after a raise. We have written about ICOs in the past – but now is a good time to take stock and

Meet Clarity London’s new Account Executive – Oisin Prendergast

Every now and then we give Clarity’s employees the chance to share a little more about their lives, careers and favourite things. This time it is Oisin Prendergast, who joined Clarity in July. Here he shares how his perceptions about PR have changed, why his dream client would be a renewable energy company and the

Six great French startups from CES Unveiled Paris

One of the many interesting things about CES in recent years has been the incredible number of French startups who make the trip to Vegas. The gallic contingent significantly dwarfing the entourages from any other European country. At CES Unveiled Paris , which was held in early October, attendees got a sneak preview of some of

Clarity expands in to San Francisco with the acquisition of DRSmedia

Today is a hugely exciting one for Clarity PR as we announce the purchase of San Francisco PR company DRSmedia. With this acquisition, Clarity has offices in four key locations: London, New York, Berlin and now San Francisco. Our founder and CEO Sami McCabe, told PR Week; “This is in step with our growth strategy,

IGTV – a massive opportunity for brands

So it seems that much of the world, and especially England, has been sidetracked by the World Cup (and let’s not forget Love Island), but while all eyes have been on Russia, Instagram unveiled an innovation that might just have a huge impact on content marketing – IGTV. In case you were too engrossed in Saudi Arabia Vs Russia and