If you are planning on launching an ICO at some point in the near future then the last few weeks have probably caused you to re-calibrate your plans. The news that social networks have chosen to ban Crypto and ICO ads is not entirely surprising given the concerns about some of the entities that are being created. Yet it does in many ways impinge on the plans of serious ICO based companies who are now deprived of one of their key marketing tactics. At the time of writing Google is still accepting ICO ads, but the company says that it will introduce new guidelines in June.

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Newsjacking. It’s an incredibly useful strategy for brands looking to raise their profile – particularly within the UK. But many people don’t know much about newsjacking as a tactic – what goes into it, when it’s appropriate (and not so appropriate), why it’s a great tactic, who should comment, and how to go about it successfully.

Given that it’s a reliable tactic for PR and marketing pros alike, it’s worth digging deeper into who, what, when, why, and how newsjacking can be used to amplify brands and position spokespeople as experts within the press.

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The OpenOcean CEO Summit, which features speakers from the company’s clients and across its network, was once again a fascinating and in some ways challenging event. It offered not just a deep dive into the future of tech, but also into the way in which tomorrow’s innovations will be funded and developed too.

One of the most prominent debates focused Artificial Intelligence and how it is likely to be harnessed in the coming decade. Open Ocean lined up a stellar line up of panelists including Mike Hyde, Facebook’s Director of Data Science, Peter Lee CEO of Rapidminer and Alex Housley CEO of Seldon.

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As most of my colleagues at Clarity know, I am a big lover of words. My most oft-used mobile app is Shortyz Crosswords. I occasionally coin my own terms when the existing ones don’t quite do it (favorites include deja tune, which is having a song stuck in your head, and klognichtfreuden, which is the exclamation one cries out upon the sudden realization that he/she is wearing totally the wrong shoes for their outfit). I even joke about officially changing my middle name, so I can legally be Sherry Word Smith.

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Some of the key stories of the last two months from the worlds of marketing, PR, social media and technology

Is Facebook still an important place for brands? – The changes in the way it constructs the news feeds, largely as a response to the criticism it has been receiving from the media in articles like this, has got brands asking questions. Here is a good summary of the issues.

Do we need another social media platform? – yes there is a big buzz about Vero at the moment, but can this new-ish ad free networks really take on the likes of Instagram and Snapchat?

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So what are the key trends in mobile likely to be this year? The place to find out is the Mobile World Congress which was held in Barcelona last week. Now that the largest event that’s focused on all things relating to mobile technology has wrapped up, we’ve taken a look at five of Mobile World Congress’ most exciting (and in some instances most questionable) announcements.

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The Clarity team not only loves books, we love World Book Day too. In fact there was discussion about whether we would all dress up for it. Sadly this got vetoed on account of the way it would probably turn the office into something resembling the set of a Harry Potter film – with way too many Hermiones! In London today the office looks more like The Chronicles of Narnia but that’s another story…

Anyway here are the team’s favourite books. Some people have offered not just their favourite novel but a business book too.

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Healthtech is an active and growing sector of the global technology industry, encompassing medicine, life sciences and biotech. It’s arguably one of the areas of technology that has the greatest potential to change the world for the better by improving the lives of millions – if not billions – of people.

Here in the UK, there are several interesting schemes and companies that are pioneering treatments and technologies that can boost the quality of our lives. The government- and EU-backed digitalhealth.london accelerator launched in 2016, two years after the MedCity scheme created a healthtech cluster in the south east of England. Since then we have seen the emergence of another accelerator in HS Live, a Clarity client that has a unique approach to the way it grows healthtech startups.

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On Feb 14th, Clarity PR attended The Content Marketing Association’s (CMA) Native Advertising Digital Breakfast, where speakers discussed the next generation of advertising in digital media.

The session was led by three speakers; Dale Lovell, Co-Founder and Chief Digital Officer at leading in-feed native ad platform ADYOULIKE (who are Clarity clients), Timothy Armoo, CEO at mobile video advertising platform Fanbytes and Chelsea Blacker, Co-Founder and Managing Director at SEO & content marketing agency BlueGlass.

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Digital advertising is a £165 billion industry, but it is one that has a fairly significant problem. Yet after a gathering of key decision makers last week, we may be one step closer to a long-term solution.

Let’s take a step back. Think about the way you’ll spend your day today, from avoiding eye contact on the commute to checking your phone before you head to bed. According to recent data, you’ll spend a third of the day “online”; in five years’ time it’ll be even more. And whether you’re checking emails, Googling, booking tickets or wasting time on Snapchat, it’s fuelling our era-defining appetite for all things digital – an appetite strong enough to support dozens of new industries and millions of new jobs. Ultimately, many of those industries and people are reliant on doing one thing well: monetising your attention.

Digital media owners – the ones who make the content, services and platforms we now love and use daily – need to make money. And that’s where you come in. For most of them, your attention is a valuable commodity, and one they happily trade in the search for a sustainable business model. From the first time you clicked ‘like’ on Facebook to the next time you let Alexa write your shopping list – you leave a trail of digital breadcrumbs that helps sellers sell, advertisers advertise, and a few intermediaries take a cut along the way. Sounds fair and simple, right?

Sadly not. The digital media supply chain has very quickly become very cluttered – riddled with loopholes, blind spots, hidden costs and more. Every link in the chain played their part, meaning that despite exponential growth, the burgeoning adtech industry was (morally) built on sand. “Where there’s mystery, there’s margin” says Jaguar Land Rover executive Ian Armstrong, in a new report from Clarity client iotec – the independent, transparent media buying platform. Even the world’s most successful tech giants – the pioneers of commoditising our digital lives – have faced backlash and reputational damage over transparency and control of content. Brands are growing worried, as made clear by some major stick-rattling by FMCG giant Unilever just last week.

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