At Clarity we have had an intriguing year working with a number of clients who are either preparing for an ICO (Initial Coin Offering) or are looking to consolidate and increase brand awareness after a raise.

We have written about ICOs in the past – but now is a good time to take stock and look to see if we can spot any emerging trends that will shape ICOs in the new year. Has the ICO had its day? Will it evolve into something else? Here are our thoughts.

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Clarity PR was at TechCrunch Disrupt London 2015 to take a look at the startups, scale-ups and established tech companies on display. While nothing like the same scale at Web Summit, TechCrunch Disrupt proved to be an equally invaluable experience, full of interesting characters from the press and investment community, as well as the world of football.

Here are our five top takeaways from TechCrunch Disrupt:

Blockchain is still doing our heads in
“How many people understand what blockchain is?” TechCrunch Disrupt MC Jordan Crook asked attendees. A few hands went up. “How many really understand it?” she asked. Fewer hands were raised. Once the panel consisting of Steve Waterhouse, partner at Pantera Capital, Vitalik Buterin, founder of Ethereum and Blockstream’s CEO Austin Hill took to the stage, chairman Jon Biggs asked the audience the same question again: “How many people here understand what blockchain is?”. By now, already utterly confused, most of the audience kept their hands down. And that’s when it got even more impenetrable – as TechCrunch writer Natasha Lomas says, “this is level 10,000 on the nerd scale”. Biggs’ analogy of a dead goldfish hardly helped to clear up matters.

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