The journey of Clarity PR over the past (nearly) four years has been a challenging one, mirroring the ups and downs of many of the tech startups that we cut our collective teeth working with.

However, we’ve emerged stronger than ever, with a very talented team of creative, dedicated and inspired individuals, and we’re continuing to grow. While our growth is another story, here’s a related tale – that of Clarity branching out from what has been our traditional service offering to date.

We’ve always looked to hire people who have worked in the media at Clarity PR – reporters, editors, producers and the like from newspapers, magazines, online and broadcast – for the unparalleled expertise they bring in knowing what makes a story and how journalists work. However, for those journalists used to writing thousands of words of copy a day, it can be a bit of a change and that’s why some – and I include myself in this – find the appeal of going back to their roots very strong.

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It goes without saying – in the 2015 media landscape, content is king. The days when an entire country was reading just a handful of publications to get their news and entertainment are gone. Now, in addition to skimming the investigative long form story on the New York Times homepage, consumers are flitting through interactive quizzes on Buzzfeed and the latest viral video from Coca-Cola posted on Facebook. The line is blurred – popular content no longer just originates from the journalism school grad. It can come from anyone.

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