It might not surprise you to discover that the Clarity team are serious news junkies. We spend mornings combing through round up emails, poring over the papers old school style and checking online feeds for live updates.

The source that invariably delivers the news quicker than anyone else though is of course Twitter. Sure the platform has had its ups and downs recently, and clearly has an issue with extremists, but it is an invaluable part of any PR toolkit.

It is interesting to note too that recently publishers and news companies have started to get more interested in the platform once again. While at the same time Twitter, which has been dogged by financial poor performances and a lack of confidence from the investor community, has posted a profit for the first time.

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