It might not surprise you to discover that the Clarity team are serious news junkies. We spend mornings combing through round up emails, poring over the papers old school style and checking online feeds for live updates.

The source that invariably delivers the news quicker than anyone else though is of course Twitter. Sure the platform has had its ups and downs recently, and clearly has an issue with extremists, but it is an invaluable part of any PR toolkit.

It is interesting to note too that recently publishers and news companies have started to get more interested in the platform once again. While at the same time Twitter, which has been dogged by financial poor performances and a lack of confidence from the investor community, has posted a profit for the first time.

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Unless you’re a West Ham fan like me, or perhaps a fan of Bristol City, you may well have been oblivious to what was going on on Twitter on the afternoon of Thursday 26th October 2017. It was a brand horror story appropriate for the time of year, played out in a very public forum, the like of which will cause nightmares for years to come.

The EFL Cup, otherwise known as the Carabao Cup, is far from being the most illustrious football competition in the UK. The Premier League has become so powerful in recent years that even the FA Cup has lost its magic, leaving little passion remaining for what has previously been known as the Milk Cup, the Rumbelows Cup, the Coca-Cola Cup and the Carling Cup.

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Twitter’s shares took a tumble on Tuesday with the announcement that tweet character limits might jump from 140 to a massive 10,000 characters.

What will this look like? Re/Code reported that your feed will essentially remain the same on the surface. Longer tweets will display as normal – in 140 characters – and then, if someone is interested enough, there’ll be functionality to click and reveal the full content.

Critics have slammed the move, saying the expanded character limit takes away from Twitter’s simple elegance. Regardless of what you think of the announcement, the reality is that Twitter will still remain an important news channel.

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