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with the heart
of a startup,
working with
rebels & titans.
We take risks,
Solve problems,
Learn, adapt
& deliver.
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LEISTUNGEN

WE DO A LOT... COMMUNICATIONS, MARKETING STRATEGY, MEDIA RELATIONS, CONTENT MARKETING, SOCIAL MEDIA & DIGITAL MARKETING, to name a few.

Wir arbeiten eng mit den fortschrittlichsten Unternehmen der Welt zusammen. Mit ihnen entwickeln wir maßgeschneiderte Kampagnen, um ihre unternehmerischen Ziele zu erreichen und ihre dringlichsten Herausforderungen zu meistern. 

DIE GESCHICHTEN HINTER DEN GESCHICHTEN

Unsere Erwartungen sind höher als ihre. Aufgrund jahrzehntelanger Expertise können Sie von uns erwarten, dass wir wissen was funktioniert und was nicht. Seien Sie sicher, wir bringen Sie ans Ziel.

Hired

Company Goal: Build brand awareness among tech professionals, hiring managers and C-suite executives in the U.K.

Clarity’s Challenge: Rapidly establish Hired as a foremost expert in the U.K. job market as they expand beyond the U.S.

Hired is an online recruitment marketplace that matches top tech talent with innovative tech organisations. Already an established proposition in the U.S., Hired was looking to grow its footprint in the UK and build brand awareness amongst tech talent prospects, hiring managers and C-level executives.

Clarity was tasked with raising awareness around Hired’s upcoming annual ‘State of Salaries’ report, which highlighted  trends in salary levels and skills across the UK’s software sector. The company also enlisted Clarity to refine their messaging and conduct media outreach in the U.K. around the U.S.-centric ‘State of Wage Inequality’ report to reinforce the company’s commitment to promoting diversity and inclusion within the tech sector.

Clarity embarked on hard-hitting media relations campaign leveraging refined corporate messaging developed to resonate across technology and business audiences. Leading on both the ‘State of Salaries’ and ‘State of Wage Inequality’ reports, Clarity extracted key findings from Hired’s proprietary data and outlined the key messaging for UK media outreach. Proactive media relations campaigns ensued to maximise potential for coverage, and help penetrate Hired’s key messaging amongst business and tech audiences.

Clarity’s efforts have paid serious dividends in launching Hired into the UK market and supporting its marketing objectives across the pond.

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Entrupy's "State of the Fake" Report

Company Goal: Protect borders, businesses and consumers from counterfeit products

Clarity’s Challenge: Solidify Entrupy’s authority in the anti-counterfeiting conversation

Manufacturing and selling counterfeit products is something done in the shadows, and very little about how this underground market works is actually known. While the general public may occasionally get news of big seizures of fake handbags and sneakers by customs officials at ports of entry, these stories don’t tell us anything about the market itself.

Entrupy, on the other hand, had terabytes of data on counterfeit accessories. Clarity proposed that we leverage that proprietary data to position the company as more than just experts on identifying fakes. We could position them as the foremost authorities on the entire (black) market.

Creating a report with absolutely no model to work from was no easy task. The first step was simply getting all the data together. Not knowing what would and would not yield interesting findings, we compared year over year, state over state, brand over brand, and as we parsed the numbers, we began the painstaking process of identifying the noteworthy and interesting numbers around which we could derive insights.

Once we’d spliced, diced, inspected and detected the nuggets of gold, we began tackling challenge #2: turning all of this data into a report. Clarity and Entrupy collaborated to identify trends and provide high-level insights that would add something fresh and valuable to the conversation about product counterfeiting.

The full report, designed by the Clarity team, was released on World Anti-Counterfeiting Day, June 6.

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what3words

Company Goal: ///redraw.global.maps

Clarity’s Challenge: Help Airbnb Rent a Reindeer

How do you Airbnb a remote yurt in Mongolia that moves multiple times a year, has no street address, and and is only accessible after a 3 day trek via reindeer? No, this isn’t some horrific future SAT question – this was an actual challenge posed by Airbnb as they searched for the next great adventure travel experience. Thankfully, what3words was the only tech startup in the world capable of answering that challenge. Using their global addressing system that divides earth into 57 trillion 3m x 3m squares, each with its own 3-word address, what3words unlocked an entirely new adventure travel experience for millions of Airbnb users practically overnight.

Now comes Clarity’s (arguably) more difficult challenge: how do you get travel writers, whose technology coverage doesn’t go much deeper than “10 best action cameras for your next vacation,” to care about the deeply technical problem of creating a new, geocoded, addressing system?

While we’d love to say we dropped a bunch of reporters in the woods of Mongolia with food, water and a compass (we’ll do that next time), our strategy for this campaign came down to good, old-fashioned storytelling and a hefty dose of grit.

We saw the Airbnb news not just as an opportunity to tell the story of remote global addressing, but also the explosion of adventure travel across Airbnb, the need for sustainable tourism, and how what3words helped preserve these people’s traditional ways of life. As a result, we garnered attention across travel media, both in the US and internationally.

We also leveraged the Airbnb news to meet with some of the world’s top technology press in different verticals critical to the what3words mission: automotive, smart cities, industrial logistics and more.

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Tripleseat

Company Goal: Build widespread recognition as the platform of choice for venues and event planners

Clarity’s Challenge: Elevate awareness and increase perceived differentiation in a competitive industry

Tripleseat engaged Clarity in late 2017 to elevate the company’s reputation and solidify its competitive differentiation from upstart competitors. The goal was to position Tripleseat as the event management platform with the most robust features, best customer service and top leadership committed to client success.

Clarity’s ongoing, multi-pronged campaign for Tripleseat  includes B2B and B2C media relations and thought leadership, which have served to build the the profiles of executives and raise awareness of the platform’s competitive advantages. Additionally,  Clarity has promoted the company’s vibrant culture, which has helped recruiting and retaining talent.

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Whether it’s building a product or telling a story – we firmly believe the best results come from small, tight-knit teams of experts working closely, quickly, and constantly to solve problems.

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