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Clarity is a full service communications agency specializing in PUBLIC relations, digital marketing, social media, content marketing and more

We work closely with the world’s most progressive, ambitious tech companies to build bespoke campaigns that deliver on their largest business goals and solve their greatest challenges. 

the stories behind the stories

Our expectations are way higher than yours. With decades of experience under our belts, we know what works and what doesn’t. We consistently deliver. Check out these recent client case studies.

Crest Medical

Company Goal: Crest approached Clarity for support in growing online sales for their consumer brand, First Aid Warehouse, differentiating it from its B2B offering.

Clarity’s Challenge: Building consumer awareness in a commoditized category.

Clarity conducted a deep dive to understand the user requirements and brand / product appetite, which allowed us to construct a blended approach of paid search, Shopping, and paid social to promote at a category & individual product level. We leveraged granular shopping feed management to maximise Shopping performance and made recommendations to improve CRO including  landing page updates, pricing reviews and competitor analysis.

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This Girl Can

Company Goal: Launched in 2015, #TGC has successfully persuaded nearly three million women to get more active – but their work isn’t done yet. Clarity partnered with #TGC’s initiative, This Girl Can Swim to help them understand the messaging and imagery to use in their paid campaigns to best lead to women attending women’s only sessions at across 40 pools in the UK.

Clarity’s Challenge: Creating an effective paid strategy focused on converting a highly regionalized and specific demographic audience.

Clarity’s approach was to construct  test approach to determine the most successful strategy and one that would inform campaigns. We ran 1-week test phases across creative, brand messaging, and targeting and leveraged the learnings from each test phase to underpin optimisation throughout the wider project.

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Trilith Studios

Company Goal: Pinewood Atlanta Studios came to Clarity for a total rebrand to Trilith Studios… then COVID struck and all production was halted

Clarity’s Challenge: Rebrand a major studio in the middle of a pandemic, positioning it as a leader and educator on bringing production back safely.

Pinewood Atlanta Studios (now Trilith Studios) is world famous for its long legacy of churning out blockbuster hits through collaborations with the likes of Disney, Marvel, Sony and Warner Bros. In 2019, the company was poised for not just a rebrand but a reimagining, branding the company to Trilith Studios and reinventing the company as not just a production studio but a new live/work model encompassing a fully integrated production armed with its own IP as well as a walkable residential community for a new generation of creatives, entrepreneurs and storytellers – not something that had been done at this scale.

With a timing of June 2020 to unveil the new brand, Clarity began placing a series of agenda-setting features in industry trades and business, tech and real estate media introducing this new expansive live/work studio environment for creatives, while retaining the Studio’s impressive stature as a movie-making hub rivaling the biggest in the world.

Then, with the onset of COVID-19 in March 2020, production is halted across the industry and Trilith faced both a need to align on best practices and protocols to restart filming, without losing momentum of the business while the rebrand was pushed off. 

Clarity responded quickly, aggressively promoting CEO, Frank Patterson as an authority on the effects of the pandemic on production, pointing to the studio’s own stringent COVID protocols as a gold standard for the industry, announcing state of the art testing protocols and plans to reopen and restart movie and TV production, cementing their position as an industry leader and giving them tremendous visibility and credibility ahead of the delayed rebrand, which took place in October 2020. 
 

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Currensea

Company Goal: Raise awareness of Currensea’s SME card as the best payments option for small businesses trading goods and services from abroad.

Clarity’s Challenge: Pivot Currensea’s consumer offering (a travel debit card) to a B2B offering in the midst of COVID lockdown.

Currensea is a travel money debit card which enables customers to spend directly from their main bank account when abroad, without charges or fees. Launching its consumer offering in January 2020, three months before the COVID-19 pandemic shut down international travel, it had to pivot to survive. So the team created a card for small businesses who wanted to continue trading internationally as cost effectively as possible through this difficult period. Currensea partnered with the B2B experts at Clarity in order to launch the new proposition.

The campaign, called Britain Back in Business, was a three-pronged approach to stagger Currensea’s B2B launch, driving momentum and leads over time and reflecting how Currensea’s product could power-up SMEs and the wider economy during a challenging time.

Clarity’s approach highlighted the product’s unique value add, generating awareness and leads for the company, which despite operating in the heavily affected travel sector, has not made any redundancies or put any staff on furlough, and continues to go from strength-to-strength. The campaign also made public the specific issues faced by the nation’s SMEs, showcasing Currensea as a trusted advisor for customers during a difficult time.

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Whether it’s building a product or telling a story – we firmly believe the best results come from small, tight-knit teams of experts working closely, quickly, and constantly to solve problems.

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