European challenger bank bunq has appointed Clarity PR to handle European communications. Clarity has been charged with taking fintech PR into mainstream lifestyle press, with a bold and direct approach rarely seen before.
bunq is headquartered in the Netherlands and has a market presence in over 30 European countries. bunq is the bank of The Free and is radically changing the traditional banking sector. It is a fully independent bank and the only bank in the world where users decide what happens with their money. Oh, and if that isn’t enough, they plant a tree every time a user spends €100.
Clarity PR has been tasked with leading the development and execution of a PR strategy to directly tap into lifestyle and consumer press, alongside corporate outreach. The agency will increase awareness across bunq’s core markets through bold creative campaigns and press office activity. Clarity is partnering with Akima Media in Germany and Fabriq Public Relations in France to deliver the project locally.
Ali Niknam, CEO of bunq says, “We want to radically change the traditional banking industry – so we need to go beyond the traditional media outlets you see banks appear and talk to our customers in a way that others have refused to do. bunq is the only bank in the world that lets users decide what we do with their money. Of all the agencies we met, fundamentally we believed Clarity was the agency that would help us get shit done.”
Rachel Gilley, MD Clarity London, “We have always said it is a privilege for us to tell stories of transformation that create positive and lasting impact; never has this been more true than the vision bunq delivers. Their socially conscious approach is now and will continue to make a difference in the world. We’re over the moon to have won this European brief and the team couldn’t be more excited about delivering a unique comms approach and showcasing how bunq is leading a new culture of banking.”
bunq was founded in 2012 by Ali Niknam (1981), who managed to get the first European banking permit in over 35 years. He set out to radically change the traditional banking industry and, as its sole investor, invested €44.9m in bunq. bunq’s latest publicly available number of user deposits is €433,410,761 based on the deposits in December 2019. Throughout 2019 the total amount of user deposits doubled and is increasing every day. bunq is currently available in 30 European markets: the Netherlands, Germany, Austria, Italy, Spain, France, Belgium, Ireland, Bulgaria, Croatia, Republic of Cyprus, Czech Republic, Denmark, Estonia, Finland, Greece, Hungary, Latvia, Lithuania, Luxembourg, Malta, Poland, Portugal, Romania, Slovakia, Slovenia, Sweden, the United Kingdom and Norway and Iceland.