If you are planning on launching an ICO at some point in the near future then the last few weeks have probably caused you to re-calibrate your plans. The news that social networks have chosen to ban Crypto and ICO ads is not entirely surprising given the concerns about some of the entities that are being created. Yet it does in many ways impinge on the plans of serious ICO based companies who are now deprived of one of their key marketing tactics. …

Newsjacking. It’s an incredibly useful strategy for brands looking to raise their profile – particularly within the UK. But many people don’t know much about newsjacking as a tactic – what goes into it, when it’s appropriate (and not so appropriate), why it’s a great tactic, who should comment, and how to go about it successfully.

Given that it’s a reliable tactic for PR and marketing pros alike, it’s worth digging deeper into who, what, when, why, and how newsjacking can be used to amplify brands and position spokespeople as experts within the press.…

As most of my colleagues at Clarity know, I am a big lover of words. My most oft-used mobile app is Shortyz Crosswords. I occasionally coin my own terms when the existing ones don’t quite do it (favorites include deja tune, which is having a song stuck in your head, and klognichtfreuden, which is the exclamation one cries out upon the sudden realization that he/she is wearing totally the wrong shoes for their outfit). I even joke about officially changing my middle name, so I can legally be Sherry Word Smith.…

Healthtech is an active and growing sector of the global technology industry, encompassing medicine, life sciences and biotech. It’s arguably one of the areas of technology that has the greatest potential to change the world for the better by improving the lives of millions – if not billions – of people.

Here in the UK, there are several interesting schemes and companies that are pioneering treatments and technologies that can boost the quality of our lives. The government- and EU-backed digitalhealth.london…

With a too-small team of inexperienced, egotistical and greedy bros at the helm, not enough time and even less money, the Fyre festival is our third dis-honoree for PR Disaster of the Year. This event, promoted as a lavish, star-studded extravaganza on a private island in the Bahamas, was destined to be a failure from the very beginning.

Perhaps if their marketing had been as inept as their planning, they could have kept this misguided, overly-ambitious idea from becoming the utter clusterf* that it was.…