Clarity’s London MD, Sara Collinge, recently wrote an article for PR Week about an issue that is very close to her heart – the way that brands target women.

As Sara says

“There is no one-size-fits-all and brands are making too many assumptions about what it takes to engage with a female market. As businesses clamour to attract more women they’re jumping on the bandwagon and launching initiatives without enough knowledge and understanding of who exactly they’re trying to reach, and what they care about.”

If you are planning on launching an ICO at some point in the near future then the last few weeks have probably caused you to re-calibrate your plans. The news that social networks have chosen to ban Crypto and ICO ads is not entirely surprising given the concerns about some of the entities that are being created. Yet it does in many ways impinge on the plans of serious ICO based companies who are now deprived of one of their key marketing tactics. 

Newsjacking. It’s an incredibly useful strategy for brands looking to raise their profile – particularly within the UK. But many people don’t know much about newsjacking as a tactic – what goes into it, when it’s appropriate (and not so appropriate), why it’s a great tactic, who should comment, and how to go about it successfully.

Given that it’s a reliable tactic for PR and marketing pros alike, it’s worth digging deeper into who, what, when, why, and how newsjacking can be used to amplify brands and position spokespeople as experts within the press.…

As most of my colleagues at Clarity know, I am a big lover of words. My most oft-used mobile app is Shortyz Crosswords. I occasionally coin my own terms when the existing ones don’t quite do it (favorites include deja tune, which is having a song stuck in your head, and klognichtfreuden, which is the exclamation one cries out upon the sudden realization that he/she is wearing totally the wrong shoes for their outfit). I even joke about officially changing my middle name, so I can legally be Sherry Word Smith.…

Healthtech is an active and growing sector of the global technology industry, encompassing medicine, life sciences and biotech. It’s arguably one of the areas of technology that has the greatest potential to change the world for the better by improving the lives of millions – if not billions – of people.

Here in the UK, there are several interesting schemes and companies that are pioneering treatments and technologies that can boost the quality of our lives. The government- and EU-backed digitalhealth.london

Digital advertising is a £165 billion industry, but it is one that has a fairly significant problem. Yet after a gathering of key decision makers last week, we may be one step closer to a long-term solution.

Let’s take a step back. Think about the way you’ll spend your day today, from avoiding eye contact on the commute to checking your phone before you head to bed. According to recent data, you’ll spend a third of the day “online”; in five years’ time it’ll be even more.

So what do you think are the key trends that will shape earned media in 2018? Are they likely to be technologically-driven? Or are the most significant changes going to be cultural ones that are a response to the ever evolving world of news media?

Gorkana asked a series of experts for their predictions for 2018 and came up with four major trends, two tech and two cultural, that it believes anyone in earned media needs to be following. Among the experts who peered into their virtual crystal balls for Gorkana was our very own MD Sara Collinge.

The UK now has as many education technology companies as those in the financial technology space – and the country attracts a third of all Europe’s ed-tech investments, according to research for this year’s London EdTech Week.

Learning is close to the hearts at Clarity. That is why the company last year selected the UK Electronics Skills Foundation (UKESF), which encourages young people to study and work in the electronics sector, to benefit from pro bono communications services.

And, in the last few years, we have helped many of the emerging crop of ed-tech startups spread their message.…

With a too-small team of inexperienced, egotistical and greedy bros at the helm, not enough time and even less money, the Fyre festival is our third dis-honoree for PR Disaster of the Year. This event, promoted as a lavish, star-studded extravaganza on a private island in the Bahamas, was destined to be a failure from the very beginning.

Perhaps if their marketing had been as inept as their planning, they could have kept this misguided, overly-ambitious idea from becoming the utter clusterf* that it was.…

Christmas is one of the key sales periods for any product business. Alongside an integrated marketing campaign, engaging a PR company for that well-needed sales boost over the festive period is a very effective way to increase brand awareness and get your product in front of the people who are most likely to buy it.

If you are thinking about PR for next year, here are six things to consider to ensure that your Christmas PR campaign is a success.…

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