We’re really pleased to announce that Clarity is now providing pro bono PR support to not-for-profit organisation, the Conscious Advertising Network (CAN).

CAN was created to ensure the advertising industry follows ethical best practices, especially in technology becomes a bigger and bigger part. There are currently 30 member companies from the spectrum of stakeholder groups, including such notable names as Accenture Interactive, method, The Body Shop, VaynerMedia, KIND and Fenestra.

Clarity first worked with CAN on the official launch event earlier this year, and the response was incredible.…

Kathy Sampey from our New York team writes…

If you were browsing the news online and saw an ad served up next to a story about a brutal murder, a plane crash or sexually graphic content, chances are you would take notice. You might also wonder why a brand marketer would have one of their ads in such close proximity to something negative or unsavory.

You’re not alone. In fact, if you’re like a lot of consumers, you might have even concluded that the ad was placed next to such content intentionally to gather more eyeballs and drive awareness and possible purchase intent.

Digital advertising is a £165 billion industry, but it is one that has a fairly significant problem. Yet after a gathering of key decision makers last week, we may be one step closer to a long-term solution.

Let’s take a step back. Think about the way you’ll spend your day today, from avoiding eye contact on the commute to checking your phone before you head to bed. According to recent data, you’ll spend a third of the day “online”; in five years’ time it’ll be even more.

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