Today marks the advent of a new phase in Clarity’s growth story: we have entered into a strategic partnership with The Brewery, the independent network of companies linked to communications agency freuds, one of the most renowned communications agencies in the world.

The deal sees The Brewery invest in Clarity and take a minority shareholding. As part of the agreement, the Los Angeles office and operations of Brew PR will become part of Clarity.

This partnership gives Clarity significant scale and reach in the U.S., some amazing new talent and exciting clients, plus the financial backing to accelerate the execution of our ambitious growth strategy.

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Today we launch our new brand and new website.

Developed 100% in-house, our visual identity has undergone a radical transformation.  

Our original brand was functional but uninspiring. It was cold, boring and clinical. All adjectives you couldn’t possibly ascribe to Clarity today.

The same could be said for our old website, which failed miserably when it came to bringing-to-life the spirit and culture of our company.

In contrast, our new brand and website is vibrant, dynamic and bold, which are all characteristics I’m proud to say Clarity exhibits in spades, every single day.

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Today is a hugely exciting one for Clarity PR as we announce the purchase of San Francisco PR company DRSmedia.

With this acquisition, Clarity has offices in four key locations: London, New York, Berlin and now San Francisco.

Our founder and CEO Sami McCabe, told PR Week;

“This is in step with our growth strategy, one of the pillars of which is expanding our physical locations. We’ve always had clients on the West Coast. And in the Bay area we have primarily worked with tech companies so it’s long been in our plans to have a physical presence there.”

“We are trying to build an agency that sits somewhere between the really big international global PR firms and the single market, single geographic area boutique firms,” he added.

Sami has been in San Francisco for a year now assessing his options and returned to his first – and most obvious choice – in DRSmedia and its founder David Speiser. McCabe has known Speiser for years. Please find more details in the release here.

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Here at Clarity we love an excuse for a great social event, and last weekend we were lucky enough to take a weekend trip to Berlin to network and spend some quality time with our global counterparts.

The weekend was jam-packed: meeting clients, new team members, new faces in the startup scene at the TechStars networking event in a thumping underground venue – in true Berliner party style!

The Berlin contingent were excellent hosts and hooked us up with the best venues so we got a real flavour of the city – sampling some real Bavarian food, and a considerable amount of German beer on our boat party!

After two super busy days, we had a bit of spare time to learn about Berlin’s culture too. Walking everywhere with a guidebook (and Bethany’s excellent narrating skills) meant we could soak up the city and learn along the way about Berlin’s history. We managed to cram a lot of hotspots into an afternoon, including the stunning Reichstag, Brandenburg Gate and Checkpoint Charlie.

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Getting your startup off the ground and running can be challenging. A large part of developing a business plan is thinking strategically about the ways you want your business to grow from an early stage startup to a fully established enterprise. Doing your homework is critical to understanding how to amplify your brand and prepare for market entry.

Alas, you hit ‘Enter’ on your Google search: “Does my startup need PR?”  Over 11 million results are now at your disposal – and you thought deciding on dinner was going to be difficult.  The Internet is crowded with various opinions and conflicting ideas, each providing their own merit and judgment for why a startup will or will not benefit from PR.

Here are five reasons in favor of having PR as a core strategy for your startup: Read More

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