Technology executives like three things – control, certainty and results. Good for them, then, that the world of tech marketing, in the last few years, has been going through something of a revolution.

In the new era of digital marketing science, companies are focusing on measurable tactics whose levers they can influence.

Product virality, split tests, content marketing, paid ads, social media, search engine optimisation, lead magnets,  tracked and optimised through engagements and conversions. Everyone is yearning for the machine in to which they can put a dollar and get four out in return, an increasingly self-serve world of success under one’s own steam.

Here at Clarity we love an excuse for a great social event, and last weekend we were lucky enough to take a weekend trip to Berlin to network and spend some quality time with our global counterparts.

The weekend was jam-packed: meeting clients, new team members, new faces in the startup scene at the TechStars networking event in a thumping underground venue – in true Berliner party style!

The Berlin contingent were excellent hosts and hooked us up with the best venues so we got a real flavour of the city – sampling some real Bavarian food, and a considerable amount of German beer on our boat party!

OUR WORK

Get Some

  • If you're looking for a career with Clarity, you can find out more and submit your CV here.