Last month Clariteer Michael Gonzalez had the opportunity to speak at the AGM of the Swedish PR Agency Association on the topic of international PR trends.

The Q&A session that followed was fascinating, to say the least. It’s very clear that if you work in PR today – whatever part of the world – these are changing times.

Here are some of the main trends that were debated:

The Art of Planning

The world of PR has always been very good at creative and strategic thinking but in the future, as the traditional agency and client relationship model is changing, skills around planning and project management will be increasingly critical.…

Noticed that you are receiving a lot of communications from companies asking you to opt in to their emails recently? That’s because we are now just days aways from the introduction of the General Data Protection Regulation (GDPR) across the EU and potentially massive fines for companies who transgress it (up to €20 million or 4% of annual turnover, whichever is greater).

In spite of its imminent implementation there is still a lot of discussion about how publishers, agencies and brands should respond to it.

A couple of weeks ago we were lucky enough to attend a conference curated by the Midlands branch of the CIPR – the Chartered Institute of Public Relations, at Birmingham City University.

There were many great sessions, which among other things looked at the how the BBC serves the Midlands and how technology will change the way PRs interact with the media in the future.…

Getting your startup off the ground and running can be challenging. A large part of developing a business plan is thinking strategically about the ways you want your business to grow from an early stage startup to a fully established enterprise. Doing your homework is critical to understanding how to amplify your brand and prepare for market entry.

Alas, you hit ‘Enter’ on your Google search: “Does my startup need PR?”  Over 11 million results are now at your disposal – and you thought deciding on dinner was going to be difficult. …

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