Getting your startup off the ground and running can be challenging. A large part of developing a business plan is thinking strategically about the ways you want your business to grow from an early stage startup to a fully established enterprise. Doing your homework is critical to understanding how to amplify your brand and prepare for market entry.
Alas, you hit ‘Enter’ on your Google search: “Does my startup need PR?” Over 11 million results are now at your disposal – and you thought deciding on dinner was going to be difficult. The Internet is crowded with various opinions and conflicting ideas, each providing their own merit and judgment for why a startup will or will not benefit from PR.
Here are five reasons in favor of having PR as a core strategy for your startup: