Here at Clarity we love an excuse for a great social event, and last weekend we were lucky enough to take a weekend trip to Berlin to network and spend some quality time with our global counterparts.

The weekend was jam-packed: meeting clients, new team members, new faces in the startup scene at the TechStars networking event in a thumping underground venue – in true Berliner party style!

The Berlin contingent were excellent hosts and hooked us up with the best venues so we got a real flavour of the city – sampling some real Bavarian food, and a considerable amount of German beer on our boat party!

After two super busy days, we had a bit of spare time to learn about Berlin’s culture too. Walking everywhere with a guidebook (and Bethany’s excellent narrating skills) meant we could soak up the city and learn along the way about Berlin’s history. We managed to cram a lot of hotspots into an afternoon, including the stunning Reichstag, Brandenburg Gate and Checkpoint Charlie.

The trip served as an invigorating reminder of why we do what we do, and how lucky we are to work with some of the most exciting startups across the globe. The weekend was also a great opportunity to meet our newest team members, Marie, Paul and Anthony who bring a wealth of experience and ideas to Clarity and will be dotted across the globe in London, Berlin and New York respectively.

It also gave us the chance to reflect and think about what’s next; with inspiring presentations in Berlin’s Rainmaking Loft from Bryce on the agency’s phenomenally fast growth, Sara on the future of our identity, Sami on our rebrand and Clarity’s short but eventful journey so far, with a brainstorming session at the end on what’s to come.

Rest assured there are more exciting things in the pipeline for Team Clarity… Prost!

@RobynEmilyD
 

Getting your startup off the ground and running can be challenging. A large part of developing a business plan is thinking strategically about the ways you want your business to grow from an early stage startup to a fully established enterprise. Doing your homework is critical to understanding how to amplify your brand and prepare for market entry.

Alas, you hit ‘Enter’ on your Google search: “Does my startup need PR?”  Over 11 million results are now at your disposal – and you thought deciding on dinner was going to be difficult.  The Internet is crowded with various opinions and conflicting ideas, each providing their own merit and judgment for why a startup will or will not benefit from PR.

Here are five reasons in favor of having PR as a core strategy for your startup:

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