Clarity’s views on content and integrated campaigns
A couple of weeks ago we were lucky enough to attend a conference curated by the Midlands branch of the CIPR – the Chartered Institute of Public Relations, at Birmingham City University.
There were many great sessions, which among other things looked at the how the BBC serves the Midlands and how technology will change the way PRs interact with the media in the future.
22nd February 2018
Key trends in native advertising – Clarity at the CMA Digital Breakfast
On Feb 14th, Clarity PR attended The Content Marketing Association’s (CMA) Native Advertising Digital Breakfast, where speakers discussed the next generation of advertising in digital media.
The session was led by three speakers; Dale Lovell, Co-Founder and Chief Digital Officer at leading in-feed native ad platform ADYOULIKE (who are Clarity clients), Timothy Armoo, CEO at mobile video advertising platform Fanbytes and Chelsea Blacker, Co-Founder and Managing Director at SEO & content marketing agency BlueGlass.
With the rise of ad blocking, ad fraud bots and fake news, consumer tolerance for online advertising is at an all time low. So could native be the solution? Here’s what the CMA’s speakers had to say.