Clarity’s London MD, Sara Collinge, on ‘why targeting women is not a comms strategy in its own right’

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Clarity’s London MD, Sara Collinge, recently wrote an article for PR Week about an issue that is very close to her heart – the way that brands target women.

As Sara says

“There is no one-size-fits-all and brands are making too many assumptions about what it takes to engage with a female market. As businesses clamour to attract more women they’re jumping on the bandwagon and launching initiatives without enough knowledge and understanding of who exactly they’re trying to reach, and what they care about.”

Here’s what she had to say. Incidentally you can read the PR Week article here.

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Clarity’s London MD, Sara Collinge, on ‘why targeting women is not a comms strategy in its own right’

Clarity’s London MD Sara Collinge on why ‘targeting women is not a comms strategy’

DbZf0FVW4AA1mjZ

Clarity’s London MD, Sara Collinge, recently had wrote an article for PR Week about an issue that is very close to her heart – the way that brands target women.

As Sara says

“There is no one-size-fits-all and brands are making too many assumptions about what it takes to engage with a female market. As businesses clamour to attract more women they’re jumping on the bandwagon and launching initiatives without enough knowledge and understanding of who exactly they’re trying to reach, and what they care about.”

Here’s what she had to say. Incidentally you can read the PR Week article here.

read more
Clarity’s London MD Sara Collinge on why ‘targeting women is not a comms strategy’