Company Goal: To bring credibility, transparency and trust to the crypto space
Clarity’s Challenge: Build VRBex’s visibility and establish its reputation as a trustworthy, US-regulated financial services brand
VRBex, a US-regulated cryptocurrency financial services brand, enlisted Clarity to build its reputation as a company bringing credibility, transparency and trust to the crypto space. The campaign needed to increase brand visibility beyond the sphere of crypto, with reaching potential partners and investors being a key objective.
Prior to the launch of VRBex, Clarity rolled out a program grounded in thought leadership, developing and placing VRBex-bylined articles that presented unique points of view in stark contrast to existing narratives in the space. To further build credibility, the team positioned Founder and CEO Gene Grant as the most knowledgeable resource on the regulation of crypto and security tokens through briefings with high-profile trade media and influencers.
At the time of launch and pre-sale, Clarity leveraged the newly-elevated profile for an aggressive media relations campaign, for which the ability to provide industry insights and offer substantive commentary on breaking news stories served to amplify results.