Tripleseat

The first web-based system created by restaurant event planners for restaurant event planners, Tripleseat streamlines the event planning process and boosts sales for restaurants, hotels and other unique venues.

Company GOAL:

Build widespread recognition as the platform of choice for venues and event planners

Clarity’s Challenge:

Elevate awareness and increase perceived differentiation in a competitive industry

Tripleseat engaged Clarity in late 2017 to elevate the company’s reputation and solidify its competitive differentiation from upstart competitors. The goal was to position Tripleseat as the event management platform with the most robust features, best customer service and top leadership committed to client success.

Clarity’s ongoing, multi-pronged campaign for Tripleseat  includes B2B and B2C media relations and thought leadership, which have served to build the the profiles of executives and raise awareness of the platform’s competitive advantages. Additionally,  Clarity has promoted the company’s vibrant culture, which has helped recruiting and retaining talent.

Results

Tripleseat added more than 1900 new customers in 2018 and another 500 in Q1 2019 alone
With double-digit growth, Tripleseat landed on the Inc. 5000 list of fastest-growing private companies (#1744) for the first time
Included on both the Boston Business Journal and Inc. Magazine’s Best Places to Work lists in 2019
Awarded Gold honors in the 2018 International Business Awards® for “Best New Product or Service of the Year: Event Management Solution
Product manager Caroline Wise honored as a Rising Star on Hospitality Technology’s 2018 Top Women in Restaurant Technology list

selected press

Want To Curb Food Waste In Your Restaurant? Start Making More Cocktails

If the pastry department is throwing away zested oranges that could be used to make juice, isn't that a problem?

Skift Table's Top Restaurant Tech Startups to Watch 2018

If you're a chef, an owner, or an investor, you may be fearful to bet on tech. New software may sound great, but will it actually get used by your team? If you're a chef, an owner, or an investor, you may be fearful to bet on tech. New software may sound great, but will it actually get used by your team?

Hospitality Technology Announces 2018 Top Women in Restaurant Technology Award Winners

Darden Restaurants, Quiznos, Taco Bell, Le Duff America and Papa John’s among companies employing this year’s honorees for outstanding achievement in restaurant tech.

A Massive New Survey Says These Companies Are the Best Places to Work

If you own a business, how good a place do you think it is for your employees to work? And if you work for someone else, how much do you appreciate your workplace?

Office Envy: Inside the Concord Office of Tripleseat — Home to Foodies

Tripleseat’s team of 35 employees can relax thanks to training rooms with huge murals of food painted by Morse’s daughter Sophie, a full bar and kitchen, bean bags, couches, outdoor furniture, basketball hoops, video games and tabletop shuffleboard. Plus, the workplace is dog-friendly, so there are always a few pups around to play with.

more of our work

Hired

Company Goal: Build brand awareness among tech professionals, hiring managers and C-suite executives in the U.K.

Clarity’s Challenge: Rapidly establish Hired as a foremost expert in the U.K. job market as they expand beyond the U.S.

Hired is an online recruitment marketplace that matches top tech talent with innovative tech organisations. Already an established proposition in the U.S., Hired was looking to grow its footprint in the UK and build brand awareness amongst tech talent prospects, hiring managers and C-level executives.

Clarity was tasked with raising awareness around Hired’s upcoming annual ‘State of Salaries’ report, which highlighted  trends in salary levels and skills across the UK’s software sector. The company also enlisted Clarity to refine their messaging and conduct media outreach in the U.K. around the U.S.-centric ‘State of Wage Inequality’ report to reinforce the company’s commitment to promoting diversity and inclusion within the tech sector.

Clarity embarked on hard-hitting media relations campaign leveraging refined corporate messaging developed to resonate across technology and business audiences. Leading on both the ‘State of Salaries’ and ‘State of Wage Inequality’ reports, Clarity extracted key findings from Hired’s proprietary data and outlined the key messaging for UK media outreach. Proactive media relations campaigns ensued to maximise potential for coverage, and help penetrate Hired’s key messaging amongst business and tech audiences.

Clarity’s efforts have paid serious dividends in launching Hired into the UK market and supporting its marketing objectives across the pond.

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CHEQ

Company Goal: To protect brands from falling prey to ad fraud and undesirable placements

Clarity’s Challenge: Create a distinct, ownable narrative

Cheq enlisted Clarity to help position the company’s technology for preemptive brand protection. Clarity helped to create an ownable narrative under the banner of “Autonomous Brand Safety,” with messaging and proof points that support CHEQ’s differentiated approach.

With the aid of a team of advertising experts, Clarity unleashed an aggressive content marketing campaign to advocate for the  idea behind the narrative and support it with data.

The team also helped to develop an advertising program that turned former NBA all-star Dikembe Motombo into CHEQ’s “Chief Block Officer”

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what3words

Company Goal: ///redraw.global.maps

Clarity’s Challenge: Help Airbnb Rent a Reindeer

How do you Airbnb a remote yurt in Mongolia that moves multiple times a year, has no street address, and and is only accessible after a 3 day trek via reindeer? No, this isn’t some horrific future SAT question – this was an actual challenge posed by Airbnb as they searched for the next great adventure travel experience. Thankfully, what3words was the only tech startup in the world capable of answering that challenge. Using their global addressing system that divides earth into 57 trillion 3m x 3m squares, each with its own 3-word address, what3words unlocked an entirely new adventure travel experience for millions of Airbnb users practically overnight.

Now comes Clarity’s (arguably) more difficult challenge: how do you get travel writers, whose technology coverage doesn’t go much deeper than “10 best action cameras for your next vacation,” to care about the deeply technical problem of creating a new, geocoded, addressing system?

While we’d love to say we dropped a bunch of reporters in the woods of Mongolia with food, water and a compass (we’ll do that next time), our strategy for this campaign came down to good, old-fashioned storytelling and a hefty dose of grit.

We saw the Airbnb news not just as an opportunity to tell the story of remote global addressing, but also the explosion of adventure travel across Airbnb, the need for sustainable tourism, and how what3words helped preserve these people’s traditional ways of life. As a result, we garnered attention across travel media, both in the US and internationally.

We also leveraged the Airbnb news to meet with some of the world’s top technology press in different verticals critical to the what3words mission: automotive, smart cities, industrial logistics and more.

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