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Communications & Marketing Strategy

Media Relations & Content Marketing

Social Media & Digital Marketing

We work closely with the world’s most progressive, ambitious companies to build bespoke campaigns that deliver on their largest business goals and solve their greatest challenges. 

We love a challenge. We don’t rest on our laurels. We are problem solvers and we build our own proprietary technology to help solve them.

Whether you are already the leader in your space, or an innovative startup ready to take on the world, you need a communications partner that has been there before.

the stories behind the stories

Our expectations are way higher than yours. With decades of experience under our belts, we know what works, what doesn’t, and we deliver for our clients. Don’t worry, we’ll get you there.

Owl Cameras

Company Goal: Protect every car, driving and parked

Clarity’s Challenge: Get Press to Ditch the Dash

Thanks to the likes of Dropcam, Nest, Ring, and Arlo, home security cameras are as commonplace as throw pillows around the house. Easy to install, instantly connected to mobile, constantly protecting your home and able to alert you to trouble no matter where you are in the world – in the span of about 5 years, home video security went from ADT to DIY.Â

But, frankly (and thankfully) not that much happens in the home. Sure, you may have the occasional package stolen around the holidays, you may be able to catch a funny moment when your family member was living the motto “dance like no one is watching,” and you may even catch the rare intruder. Statistically speaking, though, we need security in our cars far more than in our homes. From crashes, to break ins, to insane drivers you just want to catch and share – we see more during any given daily commute than we do in our homes all year.

Enter the Owl Car Cam. The brainchild of Andy Hodge, whose career launching “first ever” products included the iPod, Microsoft Hololens, and Dropcam, the Owl Car Cam set out to take the cloud-connected, easy-to-install, always-protecting home security camera and make it travel at 70 miles per hour.

“Wait a minute,” we hear you say in your most skeptical voice.”Dash cameras have been around forever. They’re practically government issued in Russia. You can buy one for $20 on Amazon.”

Congratulations, you just encapsulated Clarity’s challenge: How do you get the world to take a second look at car security as a space ripe for innovation, rather than a “solved problem”. To meet that challenge, the Clarity team embarked on an ambitious program that combined a steady drumbeat of product announcements, in-person meetings with hundreds of tech, auto, and security journalists, an aggressive review program, and a nationwide local media campaign to highlight Owl success stories.

Here were just some of the results:

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what3words

Company Goal: ///redraw.global.maps

Clarity’s Challenge: Help Airbnb Rent a Reindeer

How do you Airbnb a remote yurt in Mongolia that moves multiple times a year, has no street address, and and is only accessible after a 3 day trek via reindeer? No, this isn’t some horrific future SAT question – this was an actual challenge posed by Airbnb as they searched for the next great adventure travel experience. Thankfully, what3words was the only tech startup in the world capable of answering that challenge. Using their global addressing system that divides earth into 57 trillion 3m x 3m squares, each with its own 3 word address, what3words unlocked an entirely new adventure travel experience for millions of Airbnb users practically overnight.

Now comes Clarity’s (arguably) more difficult challenge: how do you get travel writers, whose technology coverage doesn’t go much deeper than “10 best Action Cameras for your next vacation”, to care about the deeply technical problem of creating a new, geocoded, addressing system?

While we’d love to say we dropped a bunch of reporters in the woods of Mongolia with food, water, and a compass (we’ll do that next time), our strategy for this campaign came down to good, old-fashioned storytelling and a hefty dose of grit.

We saw the Airbnb news not just as an opportunity to tell the story of remote global addressing, but also the explosion of adventure travel across Airbnb, the need for sustainable tourism, and how what3words helped preserve these people’s traditional ways of life. As a result, we garnered attention across travel media, both in the US and internationally.

More than that, we took the Airbnb news as a chance to meet with some of the world’s top technology press in different verticals critical to the what3words mission: automotive, smart cities, industrial logistics, and more.

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Even

Company Goal: End the Paycheck to Paycheck Cycle

Clarity’s Challenge: Don’t Follow the Money

When Even.com raised a significant Series B from some stellar VC’s, they knew they had news and engaged with Clarity, but they really didn’t want to tell that story. They wanted press to focus on their mission, not their backers; about the company’s actual successes in supporting their users, not convincing VC’s to support their company. Frankly, we think funding stories are as dry as dirt to boot. If we had a dollar for every “startup X raises $$$$ in funding” headline we’ve read over the years, we would just go ahead and start our own venture fund.

Turns out, Even’s (at the time) 6 month long partnership with Walmart had also created one of the most successful employee benefits ever offered by the largest employer in the US.

So, where most firms would happily blast out a copy and paste funding press release, we took the opportunity in a different direction. We worked closely with Even and Walmart’s PR teams to craft a story that used the funding as a “hook”, but focused on the human stories of Walmart associates using Even and the data that proved both companies were onto something big.

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Looker

Company Goal: Create a single source of truth in data

Clarity’s Challenge: Launch the Sequel to SQL

Once upon a time Looker, now valued at over $1.6 Billion with offices in New York, London, and San Francisco (just like us – minus the $1.6 Billion), was a tiny stealth startup out of Santa Cruz with the incredibly geeky dream of teaching the world to speak a new query language: LookML.

Armed with a great product, $2m in seed funding and about 20 small(ish) customers, Looker wanted to make a big impact out of the gate. Unfortunately, telling reporters in 2013 that you’ve created a new product that will simplify and democratize business intelligence was akin to a 10 year old Elon Musk saying he will land on Mars someday – “sure you will, kid.”

Looker needed a strategy that fought for credibility and took nothing for granted. No one was going to instantly recognize their value, and $2m in funding just wasn’t going to be enough to win the day. The Clarity team developed a strategy that focused heavily on the credibility of the company’s founder, Lloyd Tabb, and the problems that existed in business intelligence, rather than a dry laundry list of Looker’s benefits.

We didn’t take the easy route, but we knew we needed to elevate the message in order to get Looker the attention it deserved. We invested heavily in media training to craft the right message and sat Lloyd down with reporters from the most technical B2B publications in the world to make sure our message was battle-tested.

As a result, the launch of Looker generated significant demand for the previously-unknown upstart that would later take over the BI world. Clarity continued our work with Looker for a number of subsequent announcements and played a critical early role in establishing the solid base for future growth.

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Your global experts next door

Whether it’s building a product or telling a story – we firmly believe the best results come from small, tight-knit teams of experts working closely, quickly, and constantly to solve problems.

That’s the Clarity family – our four offices globally are each made up of focused teams, highly skilled in specific areas of tech, giving you global reach mixed with the agility and hands-on dedication of a local firm. 

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The platform built to spread your story everywhere

Earned Coverage Meets Measurable Marketing

Articles come and go. Clarity Amplify keeps them going. Our proprietary technology merges earned press and paid media campaigns to make sure your big day in the press yields long-lasting results.

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