In these turbulent times it’s no mean feat to carry on with business as usual, but at Clarity we’re doing just that. 

And business as usual for us means we’re constantly looking for opportunities to grow, and to deliver more value to current and future clients.

With this in mind, we have some exciting news to announce regarding Dynamo, the agency we acquired back in December. 

Since then, we’ve been working with the founding team to determine what’s next for the Dynamo brand. …

As we close out one decade, forecasting the next 10 years of digital disruption seems as challenging as it did back in January 2010.

Technology has reached such maturity, the pace of innovation is so fast, it has so permeated every business sector, that 12-month cycles alone – nevermind a whole decade – now provide ample opportunity for change.

So, at Clarity, we got together to ponder pathways for the next year in tech. Our conclusion: several tech trends are ready to blossom in to an advanced, science-fiction-style overdrive – whilst certain tech fundamentals are due a period of responsible reflection.…

I’m thrilled to announce some huge news: this week we completed the acquisition of Dynamo PR, dramatically increasing the size of our team and the range of services we offer our clients.

I’ve long admired Dynamo for its creativity and culture as well as the stiff (but friendly!) competition they’ve consistently provided Clarity since the day we started.

To bring together Clarity and Dynamo under one roof will doubtless create huge opportunity for our respective people and clients.

The deal gives us significant scale in the UK market, nearly doubling the size of our London team to a headcount of 25.…

Every PR person or journalist loves a good global PR fail. The truth is often media is so carefully managed that we rarely see what, after the fact, looks like an apocalyptically bad idea. Even since 2016, where the rules on truthfulness in media have become somewhat lax, you can often still see the logic in someone like Trump putting blatant untruths out there.

But Prince Andrew’s interview last week was just so toe-curling excruciating for a PR person to watch.…

I recently had the opportunity to attend an event covering industry issues such as tech in disaster zones and AI vs ethics. Apart from tackling highly fascinating and complex issues, the event also served as a valuable reminder that good storytelling is critical, not only to individual presentations, but to the event overall. Just as each session needs a strong beginning, middle and end, so too should the conference itself.

Engaging from the Beginning

The introductory speech, or the keynote, sets the tone of an event.…

In Part II of the Clarity Pumpkin Spice Index, the recent declines in pumpkin spice (PS)-related media coverage led me to hypothesize that, perhaps, people are remembering they like hot chocolate more. But the fact is, quantity of media coverage does not necessarily relate to consumption levels. To get a better idea of whether that is or isn’t the case, we decided to dig up some real people pumpkin spice season (RPPSS) data.

According to a survey conducted by spice brand Spice Islands, 46 percent of Americans consume more PS-flavored products during fall than they do chocolate products.…