Let’s not kid ourselves, marketers are in the money business. The entire function exists to drive a greater profit for the organization. So, with a plethora of options out there, how do you achieve that goal?
The different types of marketing
Marketing (as a whole) may be split into two areas:
- Sales activation
Focused on in-market customers, those ready to buy right now. Here we’re talking tactics like paid search, email or affiliate marketing, pretty much everything that falls under the “performance marketing” umbrella. …