I’m thrilled to announce that this week, Clarity acquired Amsterdam-based Yellow Communications. 

Yellow is the leading independent technology communications agency in Benelux, working with clients including Citrix, ENGIE, Roche Diabetes Care and Boomi. 

I can’t wait to start working with Yellow’s inspirational founder Karin van Geelen and her exceptionally talented team, to grow Clarity’s presence in what is an increasingly important market. 

This is a huge milestone for Clarity and a strategically crucial step in our growth journey. The acquisition of Yellow is the first of many planned initiatives to grow Clarity across Europe.

We’re excited to announce that Clarity PR has been named a Silver Winner in the 2020 International (Stevie’s) Business Awards for Company of the Year – Advertising, Marketing, & Public Relations! The award closes out an exciting week for Clarity as we recently announced several senior leadership additions and promotions on our North American team, and follows an exciting year of continued growth for the agency! 

Since we were founded in 2013, we’ve strived to live out our agency values of fearless, global and positive communications – continuously raising the bar on our client programs and services, working with the rebels and titans that are changing the world through technology. 

Earlier this week, we officially welcomed Jon Meakin and Kara Silverman to the Clarity family! Jon comes on board as President, North America and Kara joins us as Managing Director, NYC. We’re excited to welcome such experienced industry talent to our team! 

Jon joins in the newly created role of President, North America, overseeing our teams across the US. Previously serving as Global Head of Strategic Services and SF Managing Director at Grayling, Jon will guide our North American offices through PR strategy and execution for domestic and international clients.

European challenger bank bunq has appointed Clarity PR to handle European communications. Clarity has been charged with taking fintech PR into mainstream lifestyle press, with a bold and direct approach rarely seen before.

bunq is headquartered in the Netherlands and has a market presence in over 30 European countries. bunq is the bank of The Free and is radically changing the traditional banking sector. It is a fully independent bank and the only bank in the world where users decide what happens with their money.

Elizabeth Minton Joins Clarity Team

Clarity, a global integrated communications agency recently commended by PRWeek Global as a Best International Agency, today announces the appointment of Elizabeth Minton as Vice President of Global Sales and Marketing. A highly-experienced agency executive, Elizabeth will work closely with Clarity’s leadership team and individual offices to elevate Clarity’s brand, and identify and expand new business opportunities for the agency globally. Based out of Clarity’s NYC office, Elizabeth will report directly to CEO Sami McCabe and will be responsible for global initiatives across the agency’s offices in NYC, San Francisco, Los Angeles, and London. 

Clarity today announced it has been appointed by training provider Firebrand, to assist its growth by highlighting its expertise in supporting employers and employees looking to close the UK’s digital skills gap.

Firebrand is a global provider of accelerated training, offering over 700 certification courses in IT, cybersecurity, cloud, and project management. Since 2001, more than 75,000 students from over 100 countries have achieved their certifications with Firebrand. With its USP traditionally being intensive, in-person training, Firebrand has also truly lived up to its name during the COVID-19 lockdown by pivoting to an entirely virtual Online Instructor-Led training strategy, which has already been commended by the likes of the NHS and BT.…

Over the past week, like so many others, the Clarity team has been closely following the recent events related to the #BlackLivesMatter movement, listening and learning with an objective to not just speak out, but to take meaningful action as a company so that we can make a difference and support this incredibly important cause. Below is a statement from our CEO & Founder, Sami McCabe, on Clarity’s response to the movement and our commitment to effect positive, impactful change.

In these turbulent times it’s no mean feat to carry on with business as usual, but at Clarity we’re doing just that. 

And business as usual for us means we’re constantly looking for opportunities to grow, and to deliver more value to current and future clients.

With this in mind, we have some exciting news to announce regarding Dynamo, the agency we acquired back in December. 

Since then, we’ve been working with the founding team to determine what’s next for the Dynamo brand. 

Technology executives like three things – control, certainty and results. Good for them, then, that the world of tech marketing, in the last few years, has been going through something of a revolution.

In the new era of digital marketing science, companies are focusing on measurable tactics whose levers they can influence.

Product virality, split tests, content marketing, paid ads, social media, search engine optimisation, lead magnets,  tracked and optimised through engagements and conversions. Everyone is yearning for the machine in to which they can put a dollar and get four out in return, an increasingly self-serve world of success under one’s own steam.

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