6 experts from the Dutch tech industry share their insights

Back to the office full-time? Heck no! Research shows that employees would rather not be back in the office all week from 9 to 5. The reasons for this vary. Many Dutch people feel more productive when working from home, while others enjoy the extra time they can spend with family and friends. On the other hand, working full-time from home is also not a solution. Collaborating face-to-face is sometimes simply more efficient and the company culture can also suffer from full-time working from home.…

There’s no worse feeling than going to your pantry or opening a cookie jar and picking up what you expect is a sweet treat, only to find it fall apart in one bite, crumbling all over your plate. However, when it comes to media companies and advertisers, their fears when it comes to cookies are a lot different than your everyday consumer. For so long, advertisers and adtech/martech companies have been heavily reliant on third-party cookies to track users across the internet, serving relevant ads depending on where they are in the customer journey.

We are ecstatic to announce Jody Johnson as our Head of People and Culture, a new global role that further strengthens Clarity’s leadership team, and will serve Clarity’s offices in New York, San Francisco, Los Angeles, London, Amsterdam and Falmouth.

Jody is a highly-respected human resources professional with 20 years of agency experience. At Clarity, she will be responsible for ensuring that every current and future member of the team is provided with the support, opportunities and incentive to deliver their very best work, and that they also have a lot of fun doing it.

Many recent technological advances have sought to improve the efficiency of information flow — that is to say, communication. The internet, social media, and digital advertising break barriers of language, sound, and text, and connect us with folks around the world in a split second. In the communications fields, including PR, marketing, advertising, journalism and others, we must pay close attention to new innovations if we are to harness their power to reach our goals.

That’s just what the PRCA (Public Relations and Communications Association) is doing with the launch of their brand new Innovation Forum.

Clarity’s Kara Silverman sat down with Nandini Jammi and Claire Atkin, co-Founders of Check My Ads, a revolutionary advertising consultancy service that enables brands to set the terms of where they should and should not be advertised on the web. 

Part two of their interview focuses on what they’re up to now — that is, driving large-scale and industry-wide impacts to branding, reputation management, and advertising online. 

This interview has been lightly edited for clarity and length.

Part II

KS: Switching gears a little bit— one thing that is always really hard for people who are starting a company is establishing a pipeline of customers.

Clarity’s Kara Silverman sat down with Nandini Jammi and Claire Atkin, co-Founders of Check My Ads, a revolutionary advertising consultancy service that enables brands to set the terms of where they should and should not be advertised on the web. 

In part one of this interview, Nandini and Claire take us through how they began their company, starting from roots as a humble newsletter that grew to a campaign of hundreds of thousands, and how they engage with their clients.

We are thrilled to announce today a senior hire in our London office, as well as two significant promotions amongst the London team! 

Effective May 1st, Holly Hunter has joined Clarity in the role of joint deputy managing director and will sit on the London senior leadership team alongside Catriona Biggart, who has been in position since January this year. This is strategic hire our UK team and is in direct response to the growth the Clarity London office has experienced through 2020 and the start of 2021.  

Today, I’m thrilled to announce Clarity’s acquisition of the UK-based digital agency, 3WhiteHats. 

This deal brings deep analytics, creative paid and SEO capabilities to Clarity’s growing suite of products and services, and represents a major step towards realising our vision for a new kind of communications agency – an agency that’s uniquely obsessed with harnessing data and analytics to drive high-impact, omnichannel campaigns that deliver measurable results.

Clarity and 3WhiteHats have long partnered on campaigns, so the benefits to our clients in turning the partnership into an acquisition have already been successfully demonstrated. 

Beauty is often seen as a frivolous pursuit, however, pair beauty with cutting-edge technology, and you’re looking at a $42.9B market. Beauty tech is a huge industry; from the Opte skin perfecting makeup printer to at-home IPL treatments, innovation in the beauty space is keeping pace with every other tech sector. With printable makeup and skincare already on the market and app-based tech that can diagnose skin conditions from a selfie, what’s next? 

If trends at the Consumer Electronics Show (CES) 2020 are anything to go by, beauty tech is not only on the rise, but is thriving.

“That’s an excellent suggestion, Miss Triggs. Perhaps one of the men here would like to make it.” Though a ‘joke’, the classic Punch Magazine cartoon by Riana Duncan is one which is awfully recognizable for many women (and men, if they’re honest) and one that we are all all too familiar with in the workplace.  

Last month, on International Women’s Day,  our four female managing directors shared their experiences with equality in the workplace during a panel discussion

In my conversation with Kara Silverman (New York), Monica Feig (Los Angeles) and Rachel Gilley (London), it became clear that even in the world of communications, where women are strongly represented, there is still much to fight for. 

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