- Sami McCabe, Founder & CEO
- April 30, 2020
For the first time in our history, Clarity has climbed into PRWeek’s rankings of the Top 150 agencies globally.
- Sami McCabe, Founder & CEO
- March 31, 2020
In these turbulent times it’s no mean feat to carry on with business as usual, but at Clarity we’re doing just that.
And business as usual for us means we’re constantly looking for opportunities to grow, and to deliver more value to current and future clients.
With this in mind, we have some exciting news to announce regarding Dynamo, the agency we acquired back in December.
Since then, we’ve been working with the founding team to determine what’s next for the Dynamo brand. …
- Robert Andrews, Director of Content
- March 2, 2020
Technology executives like three things – control, certainty and results. Good for them, then, that the world of tech marketing, in the last few years, has been going through something of a revolution.
In the new era of digital marketing science, companies are focusing on measurable tactics whose levers they can influence.
Product virality, split tests, content marketing, paid ads, social media, search engine optimisation, lead magnets, tracked and optimised through engagements and conversions. Everyone is yearning for the machine in to which they can put a dollar and get four out in return, an increasingly self-serve world of success under one’s own steam.…
- Michael Gonzalez, Client Service Director, Europe
- February 17, 2020
Last month Clariteer Michael Gonzalez had the opportunity to speak at the AGM of the Swedish PR Agency Association on the topic of international PR trends.
The Q&A session that followed was fascinating, to say the least. It’s very clear that if you work in PR today – whatever part of the world – these are changing times.
Here are some of the main trends that were debated:
The Art of Planning
The world of PR has always been very good at creative and strategic thinking but in the future, as the traditional agency and client relationship model is changing, skills around planning and project management will be increasingly critical.…
- Robert Andrews, Director of Content
- January 23, 2020
As we close out one decade, forecasting the next 10 years of digital disruption seems as challenging as it did back in January 2010.
Technology has reached such maturity, the pace of innovation is so fast, it has so permeated every business sector, that 12-month cycles alone – nevermind a whole decade – now provide ample opportunity for change.
So, at Clarity, we got together to ponder pathways for the next year in tech. Our conclusion: several tech trends are ready to blossom in to an advanced, science-fiction-style overdrive – whilst certain tech fundamentals are due a period of responsible reflection.…
- Peter Bowles, Chief Creative Officer
- January 3, 2020
2019 was certainly not a quiet year in the media world. In fact sometimes it’s felt like the press and social media have leaped from one PR disaster to another. There’s been some great wins, too, so here’s Clarity’s look globally at some of the top stories and creative stunts of 2019.
January – Greggs
British bakers Greggs launched their Vegan sausage roll right at the start of January – owning Veganuary. But it was their trolling of former CNN presenter and breakfast TV host Piers Morgan with this tweet that really made the story.…
- Sami McCabe, Founder & CEO
- December 11, 2019
I’m thrilled to announce some huge news: this week we completed the acquisition of Dynamo PR, dramatically increasing the size of our team and the range of services we offer our clients.
I’ve long admired Dynamo for its creativity and culture as well as the stiff (but friendly!) competition they’ve consistently provided Clarity since the day we started.
To bring together Clarity and Dynamo under one roof will doubtless create huge opportunity for our respective people and clients.
The deal gives us significant scale in the UK market, nearly doubling the size of our London team to a headcount of 25.…
- Michael Gonzalez, Client Service Director, Europe
- November 29, 2019
Every PR person or journalist loves a good global PR fail. The truth is often media is so carefully managed that we rarely see what, after the fact, looks like an apocalyptically bad idea. Even since 2016, where the rules on truthfulness in media have become somewhat lax, you can often still see the logic in someone like Trump putting blatant untruths out there.
But Prince Andrew’s interview last week was just so toe-curling excruciating for a PR person to watch.…
- Michael Gonzalez, Client Service Director, Europe
- November 21, 2019
I recently had the opportunity to attend an event covering industry issues such as tech in disaster zones and AI vs ethics. Apart from tackling highly fascinating and complex issues, the event also served as a valuable reminder that good storytelling is critical, not only to individual presentations, but to the event overall. Just as each session needs a strong beginning, middle and end, so too should the conference itself.
Engaging from the Beginning
The introductory speech, or the keynote, sets the tone of an event.…
- Sami McCabe, Founder & CEO
- November 12, 2019
Today marks the advent of a new phase in Clarity’s growth story: we have entered into a strategic partnership with The Brewery, the independent network of companies linked to communications agency freuds, one of the most renowned communications agencies in the world.
The deal sees The Brewery invest in Clarity and take a minority shareholding. As part of the agreement, the Los Angeles office and operations of Brew PR will become part of Clarity.
This partnership gives Clarity significant scale and reach in the U.S.,…
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