Last month Clariteer Michael Gonzalez had the opportunity to speak at the AGM of the Swedish PR Agency Association on the topic of international PR trends.

The Q&A session that followed was fascinating, to say the least. It’s very clear that if you work in PR today – whatever part of the world – these are changing times.

Here are some of the main trends that were debated:

The Art of Planning

The world of PR has always been very good at creative and strategic thinking but in the future, as the traditional agency and client relationship model is changing, skills around planning and project management will be increasingly critical.…

As we close out one decade, forecasting the next 10 years of digital disruption seems as challenging as it did back in January 2010.

Technology has reached such maturity, the pace of innovation is so fast, it has so permeated every business sector, that 12-month cycles alone – nevermind a whole decade – now provide ample opportunity for change.

So, at Clarity, we got together to ponder pathways for the next year in tech. Our conclusion: several tech trends are ready to blossom in to an advanced, science-fiction-style overdrive – whilst certain tech fundamentals are due a period of responsible reflection.…

2019 was certainly not a quiet year in the media world. In fact sometimes it’s felt like the press and social media have leaped from one PR disaster to another. There’s been some great wins, too, so here’s Clarity’s look globally at some of the top stories and creative stunts of 2019.

 

 

January – Greggs

British bakers Greggs launched their Vegan sausage roll right at the start of January – owning Veganuary. But it was their trolling of former CNN presenter and breakfast TV host Piers Morgan with this tweet that really made the story.

I’m thrilled to announce some huge news: this week we completed the acquisition of Dynamo PR, dramatically increasing the size of our team and the range of services we offer our clients.

I’ve long admired Dynamo for its creativity and culture as well as the stiff (but friendly!) competition they’ve consistently provided Clarity since the day we started.

To bring together Clarity and Dynamo under one roof will doubtless create huge opportunity for our respective people and clients.

The deal gives us significant scale in the UK market, nearly doubling the size of our London team to a headcount of 25.…

Every PR person or journalist loves a good global PR fail. The truth is often media is so carefully managed that we rarely see what, after the fact, looks like an apocalyptically bad idea. Even since 2016, where the rules on truthfulness in media have become somewhat lax, you can often still see the logic in someone like Trump putting blatant untruths out there.

But Prince Andrew’s interview last week was just so toe-curling excruciating for a PR person to watch.…

I recently had the opportunity to attend an event covering industry issues such as tech in disaster zones and AI vs ethics. Apart from tackling highly fascinating and complex issues, the event also served as a valuable reminder that good storytelling is critical, not only to individual presentations, but to the event overall. Just as each session needs a strong beginning, middle and end, so too should the conference itself.

Engaging from the Beginning

The introductory speech, or the keynote, sets the tone of an event.…

In Part II of the Clarity Pumpkin Spice Index, the recent declines in pumpkin spice (PS)-related media coverage led me to hypothesize that, perhaps, people are remembering they like hot chocolate more. But the fact is, quantity of media coverage does not necessarily relate to consumption levels. To get a better idea of whether that is or isn’t the case, we decided to dig up some real people pumpkin spice season (RPPSS) data.

According to a survey conducted by spice brand Spice Islands, 46 percent of Americans consume more PS-flavored products during fall than they do chocolate products.…

Today, Clarity is proud to announce a few pieces of exciting news. First and foremost is the official launch of our Financial Services and Venture Capital Practice.

Under the leadership of industry veteran Michael Celiceo, the practice will operate globally in cooperation with our teams in London, New York and San Francisco. They’ve already signed on some fantastic clients, including BootstrapLabs, PIVA, Scrum Ventures, Even and Monzo.

In other news, we’ve added have some key hires joining our executive team.…

Believe it or not, Starbucks didn’t invent pumpkin spice. McCormick did. Still, Starbucks, or more accurately, their brilliant marketing of the pumpkin spice latte (PSL), is likely responsible for making it synonymous with fall. And with coffee.

As we delve deeper into the media coverage this Pumpkin Spice Season (PSS), we noticed that, from a brand perspective, Starbucks owns the PSS conversation. As the chart below shows, as far as quantity of coverage is concerned, Starbucks’ share of voice dwarfs that of other hot seasonal products.…

We all know about Christmas creep – and, in fact, it’s probably our colleagues in marketing who are behind it – but this year we had another “season” start prematurely: Pumpkin Spice Season (PSS).

It’s mostly Starbuck’s “fault” that we have PSS to begin with. Still, they’re certainly not the only brand pushing the taste (and smell) of that (in)famous blend of cinnamon, nutmeg, ginger and cloves.

This year, I decided to take a look at the media coverage of all things pumpkin spice (PS) to see what trends I can schuss out.…

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