Clarity PR

A question for marketers – do you know where your ad is being served?

Clarity Team
November 5, 2018

Kathy Sampey from our New York team writes…

If you were browsing the news online and saw an ad served up next to a story about a brutal murder, a plane crash or sexually graphic content, chances are you would take notice. You might also wonder why a brand marketer would have one of their ads in such close proximity to something negative or unsavory.

You’re not alone. In fact, if you’re like a lot of consumers, you might have even concluded that the ad was placed next to such content intentionally to gather more eyeballs and drive awareness and possible purchase intent.…

Six directions we think ICO/STOs will go in 2019

Clarity Team
October 23, 2018

At Clarity we have had an intriguing year working with a number of clients who are either preparing for an ICO (Initial Coin Offering) or are looking to consolidate and increase brand awareness after a raise.

We have written about ICOs in the past – but now is a good time to take stock and look to see if we can spot any emerging trends that will shape ICOs in the new year. Has the ICO had its day? Will it evolve into something else?…

Clarity expands in to San Francisco with the acquisition of DRSmedia

Clarity Team
August 7, 2018

Today is a hugely exciting one for Clarity PR as we announce the purchase of San Francisco PR company DRSmedia.

With this acquisition, Clarity has offices in four key locations: London, New York, Berlin and now San Francisco.

Our founder and CEO Sami McCabe, told PR Week;

“This is in step with our growth strategy, one of the pillars of which is expanding our physical locations. We’ve always had clients on the West Coast. And in the Bay area we have primarily worked with tech companies so it’s long been in our plans to have a physical presence there.”…

IGTV – a massive opportunity for brands

Clarity Team
July 9, 2018

So it seems that much of the world, and especially England, has been sidetracked by the World Cup (and let’s not forget Love Island), but while all eyes have been on Russia, Instagram unveiled an innovation that might just have a huge impact on content marketing – IGTV.

In case you were too engrossed in Saudi Arabia Vs Russia and missed the announcement – IGTV is a long-form, vertical video platform that is available in the Instagram app as well as a standalone IGTV app.…

Clarity client Loqate wins PR Campaign of the Year at the Computing Tech, Marketing and Innovation Awards

Clarity Team
June 25, 2018

Some wonderful news to start the week. Clarity client Loqate (a GBG company) landed the PR Campaign of the Year award at Computing’s Tech, Marketing and Innovation Awards on Friday. The award – given for Clarity and Loqate’s Ecommerce Trends, ‘Retail’s Golden Quarter’, campaign – was awarded for our PR campaign delivered during Q4 2017.

This award recognises excellence in brands’ use of PR activities and activation, along with partner marketing initiatives. Computing’s citation said that the “judges were looking for a well-thought out campaign that considers context, audience, timing and virality.”…

The Clarity team’s favourite podcasts

Clarity Team
May 31, 2018

We might have widely differing musical tastes, never agree on which is the best sport and always argue about food. If there is one thing though that the Clarity team is united on it is our passion for podcasts.

We all agree that there really is no better way to get through those challenging commutes than with white buds popped in our ears and smart people informing us about our favourite subjects.

So here are a few of our favourite podcasts as chosen by the team.…

Clarity’s views on content and integrated campaigns

Clarity Team
April 30, 2018

A couple of weeks ago we were lucky enough to attend a conference curated by the Midlands branch of the CIPR – the Chartered Institute of Public Relations, at Birmingham City University.

There were many great sessions, which among other things looked at the how the BBC serves the Midlands and how technology will change the way PRs interact with the media in the future.…

Clarity’s London MD, Sara Collinge, on ‘why targeting women is not a comms strategy in its own right’

Clarity Team
April 23, 2018

Clarity’s London MD, Sara Collinge, recently wrote an article for PR Week about an issue that is very close to her heart – the way that brands target women.

As Sara says

“There is no one-size-fits-all and brands are making too many assumptions about what it takes to engage with a female market. As businesses clamour to attract more women they’re jumping on the bandwagon and launching initiatives without enough knowledge and understanding of who exactly they’re trying to reach, and what they care about.”…

Preparing an ICO? Six PR/marketing points to consider

Clarity Team
April 11, 2018

If you are planning on launching an ICO at some point in the near future then the last few weeks have probably caused you to re-calibrate your plans. The news that social networks have chosen to ban Crypto and ICO ads is not entirely surprising given the concerns about some of the entities that are being created. Yet it does in many ways impinge on the plans of serious ICO based companies who are now deprived of one of their key marketing tactics. …

Yellow Communications joins Clarity Global! Read more!

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