So it seems that much of the world, and especially England, has been sidetracked by the World Cup (and let’s not forget Love Island), but while all eyes have been on Russia, Instagram unveiled an innovation that might just have a huge impact on content marketing – IGTV.

In case you were too engrossed in Saudi Arabia Vs Russia and missed the announcement  – IGTV is a long-form, vertical video platform that is available in the Instagram app as well as a standalone IGTV app.…

We might have widely differing musical tastes, never agree on which is the best sport and always argue about food. If there is one thing though that the Clarity team is united on it is our passion for podcasts.

We all agree that there really is no better way to get through those challenging commutes than with white buds popped in our ears and smart people informing us about our favourite subjects.

So here are a few of our favourite podcasts as chosen by the team.…

If you are planning on launching an ICO at some point in the near future then the last few weeks have probably caused you to re-calibrate your plans. The news that social networks have chosen to ban Crypto and ICO ads is not entirely surprising given the concerns about some of the entities that are being created. Yet it does in many ways impinge on the plans of serious ICO based companies who are now deprived of one of their key marketing tactics. …

Newsjacking. It’s an incredibly useful strategy for brands looking to raise their profile – particularly within the UK. But many people don’t know much about newsjacking as a tactic – what goes into it, when it’s appropriate (and not so appropriate), why it’s a great tactic, who should comment, and how to go about it successfully.

Given that it’s a reliable tactic for PR and marketing pros alike, it’s worth digging deeper into who, what, when, why, and how newsjacking can be used to amplify brands and position spokespeople as experts within the press.…

As most of my colleagues at Clarity know, I am a big lover of words. My most oft-used mobile app is Shortyz Crosswords. I occasionally coin my own terms when the existing ones don’t quite do it (favorites include deja tune, which is having a song stuck in your head, and klognichtfreuden, which is the exclamation one cries out upon the sudden realization that he/she is wearing totally the wrong shoes for their outfit). I even joke about officially changing my middle name, so I can legally be Sherry Word Smith.…