Clarity PR

Clarity PR Kicks Off with Conscious Advertising Network (CAN)

Clarity Team
August 1, 2019

We’re really pleased to announce that Clarity is now providing pro bono PR support to not-for-profit organisation, the Conscious Advertising Network (CAN).

CAN was created to ensure the advertising industry follows ethical best practices, especially in technology becomes a bigger and bigger part. There are currently 30 member companies from the spectrum of stakeholder groups, including such notable names as Accenture Interactive, method, The Body Shop, VaynerMedia, KIND and Fenest ra.

Clarity first worked with CAN on the official launch event earlier this year, and the response was incredible.…

My First Cannes: PR Belongs at the Creative Table

Rachel Gilley, Managing Director, UK and President, EMEA
June 21, 2019

It was gorgeous and hot, just as you’d imagine the French Riviera to be in June, helped somewhat by the wretched weather back home.

The Mediterranean mercilessly calling you to ignore the sessions you said you would attend, the Croisette packed with the bold and the beautiful⁠—this is where the Maxi dress takes on an entire life form of it’s own. And the rosé really does flow all day. Locating drinking water was something akin to finding Wally in a sea of bubbles and straws.…

Clarity and Akima join Forces in Germany

Clarity Team
May 14, 2019

Three questions to Volker Schmidt and Alexander Fink on the new powerhouse for IT and disruption PR

Akima Media and Clarity PR have announced their cooperation. It will create a new full-service provider of PR and digital communications consulting in the DACH region, with an international network for extensive national and international client support in more than 20 markets worldwide. That is good reason to talk about the new setup with the two directors. Who benefits and how? What precisely is the business model and why are new agencies needed in the first place?…

Who Wants to be the White House Communications Director? Not Most PR Pros

Clarity Team
March 20, 2019

It’s been nearly two weeks since Bill Shine announced he was resigning his post as White House Communications Director, a position he was the sixth person to fill. In theory, the search is now on for Comms Director Seven, and under normal circumstances, you’d think any public relations professional would jump at the chance to hold such a high-profile, career-making job.

But these are far from normal circumstances, at least according to a survey conducted by Clarity. We asked 100 communications professionals: If you were offered the job of White House Communications Director, would you take it?…

As Podcasts Surge in Popularity, Which Audiences are Growing Fastest?

Clarity Team
March 12, 2019

If current trends continue, “What’s your favorite podcast?” may replace “What’s your favorite TV show?” as conversation opener.

Last week, Edison Research and Triton Digital released the 21st annual Infinite Dial report, which reconfirmed what we all already know: podcasts are getting really popular. In fact, this year’s data revealed that about one-third of the U.S. population has listened to a podcast in the past month. That’s over 90 million people! The report also showed that the once largely male dominated medium is increasingly being enjoyed by women.…

Clarity’s New Brand & Website

Sami McCabe, Founder & CEO
January 24, 2019

Today we launch our new brand and new website.

Developed 100% in-house, our visual identity has undergone a radical transformation.

Our original brand was functional but uninspiring. It was cold, boring and clinical. All adjectives you couldn’t possibly ascribe to Clarity today.

The same could be said for our old website, which failed miserably when it came to bringing-to-life the spirit and culture of our company.

In contrast, our new brand and website is vibrant, dynamic and bold, which are all characteristics I’m proud to say Clarity exhibits in spades, every single day.

…

Team Clarity’s predictions for 2019 – AI, Neo-Luddism, brand activists and more

Clarity Team
January 15, 2019

Creating predictions for the new year is, in some ways, a bit of a mug’s game. That’s because twelve months on and anyone can see instantly whether you were right or wrong.

Still, here at Clarity we have never been afraid of sticking our necks out a little. We asked the team then to come up with predictions for 2019 and here’s what they came up with from brand activism through to the growth of owned content.…

A question for marketers – do you know where your ad is being served?

Clarity Team
November 5, 2018

Kathy Sampey from our New York team writes…

If you were browsing the news online and saw an ad served up next to a story about a brutal murder, a plane crash or sexually graphic content, chances are you would take notice. You might also wonder why a brand marketer would have one of their ads in such close proximity to something negative or unsavory.

You’re not alone. In fact, if you’re like a lot of consumers, you might have even concluded that the ad was placed next to such content intentionally to gather more eyeballs and drive awareness and possible purchase intent.…

Six directions we think ICO/STOs will go in 2019

Clarity Team
October 23, 2018

At Clarity we have had an intriguing year working with a number of clients who are either preparing for an ICO (Initial Coin Offering) or are looking to consolidate and increase brand awareness after a raise.

We have written about ICOs in the past – but now is a good time to take stock and look to see if we can spot any emerging trends that will shape ICOs in the new year. Has the ICO had its day? Will it evolve into something else?…

Clarity expands in to San Francisco with the acquisition of DRSmedia

Clarity Team
August 7, 2018

Today is a hugely exciting one for Clarity PR as we announce the purchase of San Francisco PR company DRSmedia.

With this acquisition, Clarity has offices in four key locations: London, New York, Berlin and now San Francisco.

Our founder and CEO Sami McCabe, told PR Week;

“This is in step with our growth strategy, one of the pillars of which is expanding our physical locations. We’ve always had clients on the West Coast. And in the Bay area we have primarily worked with tech companies so it’s long been in our plans to have a physical presence there.”…

PRWeek's Specialist Consultancy of the Year!

news