Our Services
we're gonna need a bigger toolbox
We’ve seen and done it all before, but never with you. Your goals are different, your challenges unique. We learn from you, build, grow, brainstorm, butt heads, adapt and succeed because we are partners, not just service providers.
What’s below is just the start of our work together…
SERVICE EXPERTISE
Communications Strategy
Every Clarity engagement starts with a simple, but critical, question: “what are your company goals?” We don’t believe in PR for the sake of PR. Whether you need to hire, raise funding, increase deal flow, or box out competitors – everything we do is targeted towards your goals.
Narrative Development
While specific announcements can sometimes be unpredictable beyond a few weeks, every story you tell needs to be in service of an overarching narrative that can and should be defined from the start. Clarity works with you to build that narrative and weave it throughout our work together.
Positioning & Messaging
If you don’t tell the right story, you will get lost in the shuffle. We work hand-in-glove with our clients to identify ownable positioning, compelling messaging, and memorable branding.
Media & Analyst Relations
Most firms buy lists, copy-paste pitches, and “spray and pray” your news to any reporter with an email address. At Clarity, we get results through meticulous research, personal expertise, compelling storytelling, and an inability to settle for “we tried”.
Content Creation and Marketing
Tech is filled with thought leaders who are too busy changing the world to write about how they are doing it. That’s why the Clarity family includes former journalists who only need an hour of your time to turn those thoughts into compelling content.
Crisis Communication
No one wants to find themselves needing crisis communications, but Clarity’s team of experts has helped many clients navigate even the most difficult PR disasters. We know what to say, when to say it, and how to protect your brand and reputation.
Media Training
Before we set up a single interview, we spend hours with you and your executive team to make sure that your message comes through loud and clear, no matter what the reporter, or the world, throws your way.
Paid Media & Advertising
Press articles are the beginning, not the end, of our work together. Through a mix of proven paid media and our own proprietary technology, we are creating a new communications model that ensures your earned media keeps earning long after the first run.
Event & Conferences
Our clients have been featured among the world’s most innovative companies in Popular Science, listed as top startups by the Wall Street Journal, and asked to speak at some of the largest technology conferences on the globe.
Social Media Marketing
Our social media campaigns are designed to be proactive, not reactive. We drive the conversation and guide our clients with best practices for handling the day to day of social media chatter.
Influencer Relations
Sometimes a well-placed tweet, LinkedIn share, or on-stage mention from the right influencer carries as much weight as a news article. Clarity establishes meaningful relationships with these VIP’s, makes sure your earned media gets in front of them, and helps you nurture those conversations as well.
